The Mobile Stats That Keep Microsoft’s Execs Up At Night

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The Mobile Stats That Keep Microsoft’s Execs Up At Night

Here’s why Microsoft (NSDQ: MSFT) is launching a “completely new smartphone OS.” The latest smartphone platform market share figures were released today by comScore and Microsoft posted the steepest drop. The new Windows Phone 7 Series—due later this year—can’t come to market soon enough.

Joseph Tartakoff

@josephtartakoff Mar 10, 2010 8:01 PM ET

Photo: Corbis

Posted In: Mobile, Research & Metrics, Metrics, Technologies / Formats, Operating Systems, Companies, Microsoft

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Peter

There's a huge drop of revenue there between the 2008 4th quarter and the 2009 1st quarter. This only proves that up to now, we are still experiencing the effect of the global financial crisis. Companies need to trim down their online ads investment.

Sue

Certain areas of online advertising are still growing. At Hydra we have seen great growth in the area of CPA (Cost Per Action). Without a doubt the economy has hit budgets and made marketers want proof that they will get their money's worth. CPA does that because marketers only pay when an ad converts. Marketers will spend as long as they get the ROI they require.