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The Digital Consumer: Digital Media Trends in 2007

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Oppenheimer & Co., the investment bank, has come out with a 92-page digital media research report from its analysts, examining what they consider the top 10 themes for 2007, and a look back at 2006. The full report is here for download.
The top 10 digital media (it defines the term broadly, and includes media infrastructures as well):
—Consolidation, Deconsolidation, and Swapping continue.
—Mobile Media: Large and Growing
—HDTV makes an Impact
—Cable Plant Upgrades
—Music transitions from offline to online to wireless
—Advertising: New Media gains enable a pushback
—Cable sub growth continues as satellite TV pullback persists and Telcos disappoint
—Gaming: re-start your engines
—Flash - Hybrid flash hard disk drives start to pick up
—3G WCDMA mobile devices will replace 2G GSM devices
Then it goes into granular details and sub-sectors in digital media.

Jan 7, 2007 8:59 PM ET

Posted In: Features, Research & Metrics, Research

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