This is a nice move from Washington Post: it has launched a blog advertising network called “Sponsored Blogroll”...it helps WaPo Online advertisers find blogs to advertise on, and in return, blogs get shared-revenues as well as links from WaPo website.
As Steve explains: advertisers can browse the network and find blogs to advertise on within their verticals. The bloggers and the Post split the ad dollars…also, bloggers who opt into the program get a rotating link to their site in a special Sponsored Blogroll box that sits on WaPo home page (right side column, down the page)