Meant to pick this up eariler in the week ... Warner Bros. started Studio 2.0 last fall to create broadband and mobile short-form content for marketers and its first client is one of the savviest when it comes to new media marketing: Anheuser-Busch. As AdAge reports, Studio 2.0 will create a show for A-B’s upcoming Bud.TV, a 24-hour broadband network with seven channels aimed squarely at the brewery’s most sought-after demo—young males old enough to drink.
A-B is investing an estimated $30 million from its TV budget in the network, which is expected to launch the day after the Super Bowl. Last year, A-B’s Super Bowl ads experienced a “fifth quarter” across portals and its own sites with 22 million views and 300,000 downloads. It will be interesting to see how the dynamics change as A-B formalizes its own broadband presence.
—AdAge calls Stuido 2.0 “the most aggressive Hollywood-studio foray into advertiser-integrated content. The Bud.TV show will be called Hardly News and is described as a hybrid of comedy, news and games.  It’s being produced with Telepictures Productions, the part of Warner Bros. that has proven it knows the internet via its TMZ.com JV with Time Warner sibling AOL.
Related:
—Anheuser-Busch To Invest $30 Million in Bud.tv; Launch in Feb 07
Online Sports Ad Spending: Not “Dramatic Dollars” But Starting To Add Up