Web analytics provider WebTrends has acquired online ad optimization provider ClickShift. Financial terms were not disclosed. ClickShift has a suite of marketing optimization tools, primarily for multivariate testing of paid search campaigns. Also, the management: co-founder and CEO John Rodkin and CTO Leo Chang, who co-founded contextual ad player Flyswat and continued together at NBCi when that company was acquired.
Also, another search-related acquisition: SEM agency iCrossing acquiring Newgate Internet, a paid search, reputation management, and word-of-mouth agency.