One of the big talent agencies, William Morris Agency, has formed a digital media group, following in the footsteps of other biggies in the space smaller sibling UTA The group will work with clients to create opportunities across all digital media content platforms, including VOD, broadband and mobile.
Lewis Henderson, one of the founders of WMA’s corporate consulting division, will be leading the digital media division.
Recently, Starbucks signed on WMA to help scout media opportunities.
Variety: Most of WMAWMA’s competitors haven’t yet formed distinct digital departments; the exception is UTA with its Digital Media practice.