Yep, that’s the new project on at Wall Street Journal…WSJ 3.0 is the new version of the print newspaper to come out by next year, will be a smaller format (probably along the lines of Guardian in UK…my guess), and will be tied very closely to the online version. Gordon Crovitz, the publisher of Wall Street Journal, described some bits about it this morning at the D conference. It is still early days, so Crovitz said he is very open to suggestions on how to make this work.
AdAge has some more here.