My b-detector is buzzing like crazy: WSJ has outdone itself: it has done a page 1 story on mobile advertising, basing it on a still-to-be-proven startup AdMob (which has about $4 million funding from Sequoia), primarily, and then other older companies like Third Screen Media. Also, then some obvious info that Google, DoubleClick and others are entering the space. To say that mobile advertising is a huge opportunity in U.S. is a ridiculously ill-considered claim to make, much less on a front page WSJ story.
Here’s a typical statement: “It’s the next Internet gold rush: With two billion cellphones around the world, upstarts and technology giants alike are scrambling to find ways of making money from cellphone ads”. Really? Give me a break, honestly.