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Yahoo-Newspapers: More Details: Search, Local Listings Included; Co-Branded Online

Some more details about thre Yahoo-newspaper deal we’ve been writing about for the last couple of days. In addition to HotJobs, the other features iof the agreement with a seven-newspaper consortium include plans to:
—Use Yahoo’s “search monetization functionality” will used on newspaper sites, including search, downloads of the Yahoo toolbar and sponsored search.
—Use Yahool Local listings, Yahoo Maps and Yahoo Events will be on participating newspaper sites.
—Use the Yahoo network to distribute newspaper content via Yahoo Search, Yahoo News and other content verticals.
More on HotJobs:
—All of the newspaper online career sections will be powered by Yahoo HotJobs and co-branded by the two.
—“Advertisers will be able to use contextual, streaming and interactive media to engage candidates and can also leverage RSS feeds, job search agents, newsletters and job recommendation engine results.”
Not a lot of detail though about how this will be implemented—whether every paper in the chains will take part, the timetable, etc. Perhaps we’ll hear more later today;the publishers and Yahoo have scheduled a webcast at 1 p.m. eastern.
Related:  It’s Official: Yahoo HotJobs-Seven Newspaper Publishers Join Forces; Deal Includes Local News
Yahoo HotJobs-Newspapers Deal Reports Resurface; Announcement Monday?

Nov 20, 2006 8:28 AM ET

Posted In: Advertising, Media & Publishing, Newspapers, Search, Technologies / Formats, RSS, Companies, Hearst, MediaNews, Yahoo

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