paidContent » Chris Albrecht Archives

pC LIVE Podcast: How to monetize digital content: Advertising or paywall?

Chris Albrecht — Wed, 22 May 2013 01:12:05 +0000

Some publishers and content companies are betting their future on subscription revenue from readers and users, while others are keeping their content free and banking on advertising revenue to pay the way. What are the pros and cons of each model?

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Moderated by:
Mathew Ingram – Senior Writer, GigaOM / paidContent

Speakers:
Bob Bowman – President and CEO, MLB Advanced Media
Raju Narisetti – SVP and Deputy Head of Strategy, News Corp
Justin Smith – President, Atlantic Media
Richard Tofel – President, ProPublica

PREVIOUS PAIDCONTENT PODCASTS:
pC LIVE Podcast: New media entities: Slate, Vox, reddit and LinkedIn

David Karp on Tumblr in the media landscape

Blogging Elite with Andrew Sullivan, Maria Popova, Tim Ferris and Andrew Ross Sorkin

How Joey Coleman crowdfunded his work as a hyper-local reporter

Who’s afraid of podcasts? Not Earwolf

How Hugh Howey’s Wool became a self-published smash hit

How Indie Game stayed indie and became a hit

pC LIVE Podcast: New media entities panel with Slate, Vox, reddit and LinkedIn

Chris Albrecht — Tue, 07 May 2013 11:30:02 +0000

Sites like reddit, LinkedIn and Vox Media are known for their viral hits and eccentric user communities, but they are also becoming content commissioners in their own right, hiring reporters and ad agency creatives and doing interviews with the president. Are these sites the new media barons, and how will that change the landscape and audience of the existing media players?

This is a re-broadcast of a panel from our recent paidContent LIVE show in New York. Check out full coverage and on-demand video from the event.

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SHOW NOTES:
Moderated by:
Jacob Weisberg – Chairman and Editor in Chief, Slate Group

Speakers:
Jim Bankoff – CEO, Vox Media
Erik Martin – GM, reddit
Daniel Roth – Executive Editor, LinkedIn

PREVIOUS PAIDCONTENT PODCASTS:
David Karp on Tumblr in the media landscape

Blogging Elite with Andrew Sullivan, Maria Popova, Tim Ferris and Andrew Ross Sorkin

How Joey Coleman crowdfunded his work as a hyper-local reporter

Who’s afraid of podcasts? Not Earwolf

How Hugh Howey’s Wool became a self-published smash hit

How Indie Game stayed indie and became a hit

paidContent Live Re-Run: David Karp on Tumblr in the media landscape

Chris Albrecht — Tue, 30 Apr 2013 11:30:14 +0000

Tumblr founder and CEO David Karp took part in our recent paidContent Live show earlier this month, and spoke about his company’s evolving role in the media world. In this Q&A with Mathew Ingram, Karp talks about some of the success Tumblr-ers have found on the platform, including the 70 book deals that have sprung from its digital pages.

Listen in to the full interview from the session, and check out all of our coverage from the event.

(Download this episode)

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SHOW NOTES:
Host: Mathew Ingram, Sr. Writer, paidContent/GigaOM
Guest: David Karp, Founder and CEO, Tumblr

PREVIOUS pC LIVE SHOWS:
Blogging Elite with Andrew Sullivan, Maria Popova, Tim Ferris and Andrew Ross Sorkin

paidContent Live Re-Run: Blogging Elite with Andrew Sullivan, Maria Popova, Tim Ferris and Andrew Ross Sorkin

Chris Albrecht — Tue, 23 Apr 2013 11:30:13 +0000

If you couldn’t make it to our paidContent Live conference in New York last week, never fear! Over the next few weeks we’ll be releasing individual sessions as podcasts. Today’s episode features an all-star discussion on “A Lesson from the Blogging Elite:” Andrew Sullivan, Maria Popova, Tim Ferris and Andrew Ross Sorkin.

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PREVIOUS PAIDCONTENT PODCASTS:
How Joey Coleman crowdfunded his work as a hyper local reporter

Who’s afraid of podcasts? Not Earwolf

How Hugh Howey’s Wool became a self-published smash hit

How Indie Game stayed indie and became a hit

Podcast: Who’s afraid of podcasts as a business? Not Earwolf

Chris Albrecht — Tue, 09 Apr 2013 11:30:35 +0000

Podcasts are an awesome way to connect your content with audiences, and they are especially good for doing so in an increasingly mobile world — but they aren’t necessarily awesome at generating money.

Slate runs some of the best podcasts in the news business, but during a recent Reddit “Ask Me Anything,” editor David Plotz wrote “[Podcasts] are probably not profitable dollar for dollar directly, but they are so good for our brand that we might do them even if we didn’t make a dollar on them.”

Another guy who is pretty bullish on the power of podcasting is Jeff Ullrich, Co-Founder and CEO of the Earwolf podcast network. Founded in 2010 and self-funded with $30,000, the network claims to have made a real business out of podcasting. According to Ullrich, the company generated more than $1 million in revenues last year with 70 percent of that coming from advertising.

We thought Ullrich’s DIY approach to building a budding content empire was a nice complement to our upcoming paidContent LIVE conference (April 17 in New York City), which is all about how technology is changing the media business. So we sat down with him for our own podcast:

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Previous paidContent Podcasts:

How Hugh Howey’s Wool became a self-published smash hit

How Indie Game stayed indie and became a hit

Podcast: Avis Learns to Share, Intel’s TV dreams and Sullivan goes solo

Chris Albrecht — Fri, 04 Jan 2013 08:05:54 +0000

The first week of 2013 brought with it a wide array of news from around the tech world. Helping us sort it all out this week is Katie Fehrenbacher, who explains why Avis bought Zipcar, then Janko Roettgers gets inside Intel’s big TV plans, and finally, Mathew Ingram talks about how famous blogger Andrew Sullivan’s paid content move is a watershed moment (win or lose).

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SHOW NOTES:
Hosts: Chris Albrecht and Erica Ogg

0:00 – 10:38: Avis buys Zipcar

10:39 – 19:44 – Intel’s top secret TV box

19:45 – 32:06 – Andrew Sullivan goes solo

32:07 – 34:20 – Parting gifts

Mathew likes the Save Publishing bookmarklet

Erica loves the Fantastical calendar app

And Chris was inspired by the WTF Podcast interview with Adam Schelsinger of Fountains of Wayne

PREVIOUS GIGAOM PODCAST EPISODES:
What You Need to Know About the Cloud for the Coming Year