Guest Column

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Video data holds a treasure trove of marketing data, yet few companies know how to gather and analyze that data in a smart way. Now that the tools are available and more accessible, more companies can analyze this data to better understand their sales and marketing numbers. Read more at GigaOM »

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LGs 4K TV. Try to get that past your bandwidth cap.
photo: LG

Resolution isn’t the only reason to adopt a 4K Ultra High Definition TV. Costs are coming down and the TVs offer plenty of other technological tweaks. Read more at GigaOM »

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Recent events, tragic and triumphant, emphasize the social web’s role as a central source for disseminating breaking news. But getting the facts right continues to be a challenge, and a solution requires cooperation and technical innovation. Read more »

photo: Ri han/Shutterstock

Flipboard’s recent update lets users create custom “magazines” and share them. For a large swath of the publishing industry, this provides a glimpse of what (for them) could be a grim future. Read more »


Last fall, Book Riot successfully funded a Kickstarter campaign to publish a book. But it was grueling and not very financially rewarding. Here’s what you need to keep in mind if you decide to publish via Kickstarter. Read more »

Danger thin ice. Keep off.
photo: Dano

Native advertising, brand journalism — whatever you call it, the current ad-driven content boom provides a lot of opportunity. But for it to work, journalists and publishers need to think about their brand as much as the advertiser does. Read more »

photo: discpicture/

As we continue the transition to digital, media companies will have more precise and powerful tools to measure success. David Justus, of, says Cost Per Hour will be a pivotal metric, both for consumers and content producers. Read more at GigaOM »

photo: ollyy/

Huge and expensive patent battles aren’t going away anytime soon– in fact, they’re likely to continue to pick up steam this year. Efrat Kasznik, of Foresight Valuation Group, lays out some of the intellectual property battlegrounds of tomorrow. Read more at GigaOM »


What happens when data is huge? We get lost. Discovery, not search, will produce the next data-exploration breakthrough. This partial excerpt is from Jim Hornthal’s TED ebook, “Haystack Full of Needles: Cutting Through the Clutter of the Online World to find a Place, Partner, or President.” Read more at GigaOM »

You read GigaOM every day. You’re an experienced, media-savvy Product Manager. And you’re not only bursting with ideas about how to build the next generation of GigaOM, but you’ve got the experience and skills to help our team do it. We want to hear from you. Read more at GigaOM »

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