Your guide to watching the Kentucky Derby online

Tue, 01 May 2012 19:23:43 +0000

It’s Kentucky Derby time this weekend, and this year’s field of horses is both unusually fast and full of rich storylines. You can watch the race live on NBC, starting at 4 p.m., or experience the 138th running of the Derby online — where you can see the race streamed and also place a bet and get a recipe for the perfect mint julep.

Here’s your online guide for Derby day.

Streaming Video: Watch a live stream of the races and up to 5 tracks at once on twinspires TV. New members can join for free.

iPhone App: The free Kentucky Derby app features the weather conditions in Louisville; your party planning check list from the pre-party to Derby Day; bios of the horses and their jockeys, trainers, and owners; and a TV/Radio schedule of when each race begins.

The Mint Julep: While we can’t all “pluck the mint gently from its bed” as Pulitzer Prize-winning editor of The Louisville Courier-Journal, Henry Watterson, once suggested, Epicurious is featuring a simple homemade recipe for this symbolic cocktail and other Derby dishes like Burgoo, Kentucky’s official state dish.

Betting: Before betting your latest paycheck away, check out Bleacher Report’s slideshow of the competing horses and the factors to consider before placing the bet. You can place a quick wager by clicking on Wager Now on Twin Spires home page or place conditional wagers by entering the minimum odds you’ll take before your wager is sent for processing.

Derby Hats: They come in every style and size and are a part of what makes the “Run for the Roses.” Check out Huffington Post’s slide show of some of the most outrageous hats from previous years.

YouTube: Check out Kentucky Derby’s YouTube Chanel for race updates, interviews and fashion previews. Listen to Mary J. Blige before her performance of the National Anthem at 5 pm!

Twitter: Become one of Kentucky Derby’s 13.3 K followers and enter contests to win a pair of box seat tickets.

Facebook: Check status updates on the most current happenings in Louisville.

Nielsen: Women more likely to visit a social networking site while watching TV

Fri, 27 Apr 2012 22:04:27 +0000

Some highlights from part two of Nielsen’s State of the Media: Advertising & Audiences report:

Teenagers use game consoles for 8 minutes per night, on average, during primetime, which is more than twice as much as the general population.
Women spend 61.2% of their time-shifted viewing during primetime watching Dramas.
Women are 6% more likely to visit a social networking site and 6% more likely to check email during a TV program, but men are 20% more likely to check a sports score.
Younger people are across the board more likely to engage in other activities while watching TV than those 55 and older, with the exception of checking email. People 55 and older are more likely to check email during a program than those 35 or younger.
67 million males watch video online in the U.S.

Not surprisingly, the report found that people aged 18-34 are the most active with social networking. Those same people are also watching less TV than the older generation. This seems to suggest that younger people are swapping TV screens for their mobile devices, which is further supported by data that shows the time spent on live primetime TV every day increases with age.

The Nielsen report looks at demographic trends in U.S. media usage, comparing differences in the usage of primetime TV, online video, social media, and tablets.

Chart courtesy of Nielsen.

Image courtesy of Shutterstock user [Mehmet Dilsiz].

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Your guide to watching the Kentucky Derby online

Nielsen: Women more likely to visit a social networking site while watching TV