More data Stories

Dartboard; one dart on bull's eye while three darts are off-target
photo: Corbis / Chat Roberts

TV advertising remains healthy, but platform operators want a bigger slice of the pie. Next year, some will introduce targeted advertising to their set top boxes, promising greater granularity and more effectiveness to marketers. Read more »

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A group of British researchers recently analyzed 2.5 million newspaper articles in order to prove that new data analysis techniques, such as machine learning and natural-language processing, can accurately classify media content. They hope their approach can save academicians untold hours of manual labor. Read more »

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slingdigital
photo: Sling Digital

Sling Digital is taking what it calls the Moneyball approach to Twitter ads, letting customer buy cheap keywords that still connect to the audiences they are targeting. The service analyzes users’ conversations to find out what they’re talking about and who they’re following and sharing from. Read more at GigaOM »

satyamev

Satyamev Jayate, one of India’s highest-rated television shows, is using data as a means to effect meaningful change. The show’s producers are aggregating and analyzing the millions of messages they receive on controversial issues to do everything from planning future episodes to pushing for political change. Read more »

Kids characters row US

Xbox users can now browse kids titles on Netflix without stumbling across old B-movies that happen to have the same title, thanks to Netflix’s Just for Kids interface that just arrived on the game console. No kids? No worries. Your personal profile could be next. Read more »

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