As the name suggests, we’re all about paid content and our namesake conference covers the subject from every relevant angle. Senior business executives from across the content industry came together at The Times Center in New York for our paidContent 2010 conference, eager to share possible solutions and find new ones for making digital content pay without pinning it all on advertising. The story continued at paidContent 2011.
The setting was the same — and some of the players were, too — but much had changed and much more was in the works: the next act for wireless tablets since iPad had set a scorching pace and Android was in the hunt; the ripple effects from the just-approved merger of Comcast (NSDQ: CMCSA) and NBCU (NYSE: GE) Universal; Hulu’s venture in subscriptions and the Netflix (NSDQ: NFLX) response; shifts in the local landscape with the advent of Patch and the Groupon effect; the FTC’s push for Do Not Track; the ascendancy of e-reading across dedicated devices and platforms. And, by then, Rupert Murdoch’s new iPad Daily was out while the Gray Lady was on the verge of unveiling her new metered look.
If paidContent 2010 was about experiments and possibilities, paidContent 2011 was about results.
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