Overview

Today’s digital content space is about looking for innovation without displacing what works. At paidContent 2012, we’ll look at how that’s being accomplished across book and magazine publishing, news media, entertainment and more.

The story lines are endless. Apple defined the tablet space and now has to continue without Steve Jobs, while facing new competition. Publishers had only begun to figure out how to deal with the iPad when Amazon CEO Jeff Bezos served notice that he was changing the e-publishing game again with the long-anticipated Kindle Fire—and direct deals with authors. The New York Times is heading toward the end of its first year with a porous paywall, while the AOL and Huffington Post merger continues to have ripple effects.

Senior executives from across the media, entertainment and information sectors will gather at TheTimesCenter on May 23 for our highly interactive conference. Here are some of the topics we’ll cover:

—The newest generation of tablets is making a play for Apple’s territory and consumers’ media dollars. Will Amazon’s Kindle Fire come out of the holiday as a real contender?

—With the primary season in full force, where are the digital dollars flowing in 2012? Will this be the shining moment for Politico, Talking Points Memo, Daily Caller and others?

—We’ll take an inside look at what’s happening with e-publishing and e-books.

—We’ll explore how to make the most of targeted advertising and avoid backlash.

—We’ll look at how the rise in smartphone and tablet usage is creating new opportunities for content companies.

Our signature event isn’t just a conference: It’s where digital media news breaks first. Consider: paidContent 2010 participants were the first to meet with New York Times top brass following the metered paywall announcement. paidContent 2011 heard first-hand from Current’s Keith Olbermann during his off-the-air transition from MSNBC, from NBCU’s Lauren Zalaznick in her first post-Comcast merger interview. What stories will break at paidContent 2012?  We would need a fortune teller with a hi-def crystal ball to see it all.