trending topics
paidContent events and conferences consistently attract some of the most powerful names in the industry. Whether they are on stage or in the audience, paidContent sets itself apart with timely topics and enviable attendees. Senior executives regularly make paidContent conferences a priority because they have come to expect forward-looking roundtable discussions, news-breaking Q&As, uprecedented networking and interaction with A-list sponsors.
Please visit our Upcoming Events and Past Events tabs to ensure you don’t miss out. Additional events, salons, breakfasts and mixers are added throughout the year, those can be found in the Invite Only tab.
"To me, in events there's a big difference between interesting and useful. Interesting is, 'I heard a few things. I met some people.' Useful is, 'I'm going to go and change my business plan or adapt my business plan on the basis of what I heard today.' At paidContent Mobile, we've been writing notes, altering our plans, and changing our revenue projections on a sort of hour-by-hour basis, and that's rare."
–Angela Leaney, EVP, Brand Marketing
Harlem Globetrotters
"Fun to do panel at #pcmobile. Good questions & discussion, great job on the event."
"If the quality of this year’s conference and last year’s conference are any indication of next year, I’m going to be in the front row."
–Angela Leaney, EVP, Brand Marketing
Harlem Globetrotters
"The networking is great. There’s a candor you find when people talk to you during the breaks and when you’re swapping notes in the sessions. People are very candid about the problems they are facing and the challenges they have, and people tend to work on solutions together."
–Angela Leaney
EVP, Brand Marketing
Harlem Globetrotters
"Don't miss paidContent's next mobile conferece. One of the best events so far this year. #pcmobile."
"I think I’m going to make it three in a row: I came to 2010, I’m here at 2011—had an amazing time, felt like I learned a lot—and definitely 2012."
–Kerry Twibell
Consumer Business Development
Condé Nast
"I go to a lot of events, and I think today’s was one of the best I’ve been to in a long time in terms of thought leaders who are really trying to wrestle with the ideas out there and trying to figure out what makes sense for their organizations based on the limitations of current technologies."
–Charles Fiesel
Interactive Consultant
"#pc2011 livestream playing in the J-School lounge all day."
"I didn’t see huge lines of sales guys ready to jump on the last speaker, so to speak, so I think from that perspective people seemed very relaxed and willing to share. Generally, when you put together a good panel with the right people, they’re more willing to share with each other and are more forthcoming. It felt like that today. I think it was a great event and we’ll look forward to coming back next time."
–Michael Nevins
Partner
Breakpoint
"I was tweeting when Peter Vesterbacka of Rovio said, ‘If you’re [not] being copied in China, you’re nobody,’ which I kind of found amusing. It’s a different perspective of piracy from what you normally hear!"
–Sara Öhrvall
Director, Global Research & Development
Bonnier
"#tapad CEO says they have solved unique device identification and finding those users across devices - if true that is BIG! #pcmobile"
"As a sponsor, I saw a lot of value in the conference. We talked to some great people, very relevant to our business, and look forward to being back next year."
–Stacy Huggins
Director of Marketing
Pontiflex
"paidContent Mobile had a lot of exciting people here, so I’ve certainly been networking a lot."
–Sara Öhrvall
Director, Global Research & Development
Bonnier
"Everything that was promised here at paidContent was delivered. It was a very professional event, and when you’re sponsoring one of these events you really can’t ask for more than what we got today."
–Ben Pashman
SVP, Business Development
Gigya
"Event was fantastic! Tremendous thought leadership, very compelling solutions."
–Alon Verdnikov
VP, Sales
Atypon Systems
"This was a top-rate event. There was some great talent onstage—some really, really smart people talking about some really core issues and challenges facing traditional media industry."
–Ben Pashman
SVP, Business Development
Gigya
"I met a lot of new people today who have interesting perspectives, especially from industries that I might not directly encounter in my day-to-day life, like vendors or other publishers who have perspectives to provide."
–Peter Roybal
Senior Manager, Product Development
ABCnews.com
Today’s digital content space is about balancing experiment with reality, looking for innovations without displacing what works—and taking full advantage of disruption as it happens.
At paidContent 2012, we’ll bring together industry leaders and disruptors for an inside look at how that’s being accomplished across book and magazine publishing, news media, entertainment and more.
The One-Day paidContent Entertainment Hollywood Think Tank:
The People, The Platforms, The Content, The Opportunities That Matter
paidContent Entertainment took place on Thursday, November 3rd in West Hollywood. We tweaked the program, the format, and the panelists to keep the topics timely and the day moving. Participants enjoyed everything they’ve come to expect from paidContent—including forward-thinking discussions and high-level networking.
At the time of paidContent Advertising 2010, CPMs had been flat for the third year in a row and digital content providers were continuing to search for better business models, knowing your customers was more important than ever. At the same time, the FTC had begun stepping into the fray with attempts to regulate customer data collection, while companies big and small were trying to get in the supply chain between consumers and content providers. We asked ourselves, what’s the value of your consumers’ data? What’s the business case for collecting it? Where is the line between giving the consumer a better experience with targeted ads and personalization vs. invasion of privacy? Then, at paidContent Advertising, we brought together leaders and disruptors from across advertising, media and entertainment to look at emerging business models – and the possible winners and losers.
For years, despite the wide popularity of Windows, Symbian and BlackBerry, the carriers held most of the cards. That started to shift with the wild success of the iPhone and the advent of what became iOS. At the time of paidContent Mobile 2011, the conversation—and innovation—was dominated by the platforms (Apple’s iOS, Google’s Android, Microsoft’s Windows, RIM’s BlackBerry and still a key player, Nokia’s Symbian) and extended to tablets that were more like overgrown smartphones than PCs. The result was a new mobile universe where handsets, smart phones and tablets often crossed purposes, where WiFi could be as important as 3G and 4G, and where users had more power and more access to more forms of content than ever.
If paidContent 2010 was about experiments and possibilities, 2011 was about results.
paidContent’s The Battle For the Digital Home event took place on November 8th, 2010 in West Hollywood. Our one-day conference focused primarily on the content part of the digital home.
Join us on July 20th as we bring together decision makers who straddle the online and mobile worlds, to learn more about how companies new and old to mobile are profiting from the smartphone boom.
Monetizing Audience Data
How do online publishers create new revenue streams by leveraging the power of audience data?
Content Privacy and Protection
At a time when huge numbers of people are sharing information via social media and mobile devices, how is your privacy strategy going to impact your bottom line?
Copyright ContentNext Media Inc. 2002—2012
