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Wellness, sports, cooking, pets, family, professional associations—users are increasingly dedicated to sites that closely reflect their interests, careers and self-identity. These affinities offer sponsors and advertisers the best chance to get in front of the people who care most about their products and services and who are especially eager to share what they think.
Twitter. MySpace. Bebo. Yahoo! Verizon. Nokia. Nielsen Mobile. comScore. And more. They were all at EconSM: Social Meets Mobile on May 14th in San Francisco. For those who know it’s not enough to be social anymore -- that you’ve to be mobile -- our keynoters and panelists answered the tough questions:
- What does social media mean in a mobile world?
- What mobile social tools and applications are gaining the most traction with users?
- Where are the success stories and revenue models?
- What types of mobile social firms are venture capitalists looking to invest in this year?
- What will it take for mobile advertising to hit its stride?
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