The Swedish furniture seller’s website has never really done justice to the Scandinavian-design aesthetic of its iconic catalogue.

We’re not sure where this iPad concept originated but, aside from copious navigation menus, some particularly Star Trek-like effects let readers change their kitchen’s colour scheme with finger drags ‘n drops.

The bottom line - utility may be as compelling as content. Now how about a video walkthrough to help with putting those shelves up…?