Stories for Apr. 23, 2012
Stories for Apr. 20, 2012
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Cupcakes Food Network 1

Food Network’s digital strategy has always been fairly straightforward: to supplement its cable TV content and promote its on-air talent. Consequently its Website, its social media efforts and its mobile apps are all linked to its programming. But this week Food Network deviated from that strategy. Read more »

Rich-Ross-on-Mars

Rich Ross was hired by Disney’s film studio 30 months ago to transition over the multi-platform digital-marketing success he’d experienced at the Disney Channel with programs like High School Musical. But he couldn’t overcome mega-flops like Mars Needs Moms and John Carter From Mars. Read more »

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Morning Lowdown
photo: Corbis / Patricia Curi

Here are some of the stories people are talking about this morning: paidContent 2012 adds Pottermore CEO Charlie Redmayne (paidContent) …
All Eyes Turn to Windows 8 (Wall Street Journal) Read more »

Stories for Apr. 19, 2012

apple-samsung

Despite having agreed to send their CEOs for an in-person talks for a possible settlement in their long-running, multi-country mobile patent dispute, Samsung and Apple aren’t quite done flinging patent-related accusations at each other. Late Wednesday, Samsung filed eight more claims of infringement against Apple. Read more at GigaOM »

Stories for Apr. 18, 2012

boxing_ring

Earlier this week, service publishing company Rodale parterned with Los Angeles-area production shop to launch a new health and fitness-oriented YouTube channnel, 3V. Like the Wall Street Journal and Motor Trend, Rodale is the latest publishing brand to sieze on Google’s video production seed funding Read more »

rue Color Image

Driven by strong growth in the search and display sectors, U.S. digital advertising revenue expanded by 22 percent in 2011, reaching a record $31 billion, according to a report prepared by Price Waterhouse Coopers U.S. and released Wednesday by the Internet Advertising Bureau (IAB). Read more »

Werner Vogels - CTO, Amazon.com - Structure 2011

The cloud is changing the way we live, work and do business around the world. Join us for the fifth annual Structure conference, June 20–21 in San Francisco, as we bring together the leaders innovating, shaping and defining the ongoing cloud-computing evolution. Read more at GigaOM »

german flag

Germany’s broadcasters ProSiebenSat.1 and RTL won’t be able to launch their own Hulu-like service for catch-up TV, if today’s day in court is any indication. A judge agreed with regulators that the platform would establish a duopoly. That’s good news for Hulu. Read more at GigaOM »

Morning Lowdown
photo: Corbis / Patricia Curi

Some of the stories people are talking about this morning: NBC’s London Olympics strategy: If it moves, stream it (paidContent) …
Pandora Courts Local Advertisers, by Offering Well-Defined Listeners (New York Times) Read more »

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