Stories for May. 23, 2012

newspapers
photo: Paul Vlaar

paidContent 2012: At the Crossroads is today at The TimesCenter in New York. Hundreds of media, entertainment, info and tech execs will be there in person to talk about the best ways to make content pay. You can join us via our livestream. Read more »

Stories for May. 22, 2012
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netflix

With TV repeats and original series emerging as important drivers of Netflix’s content mix, the company has made two key executive moves intended to bolster those areas. Cindy Holland will now serve as VP of original content, while Jason Ropell will oversee U.S. TV licensing. Read more »

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serve_ccs_May2012-FarmVille

American Express is teaming with Zynga on a reward program that will link offline spending on its Serve pre-paid cards to in-game rewards in Farmville. It’s an ambitious attempt at boosting the reach of AmEx’s Serve product and tying real-world spending to online virtual rewards. Read more at GigaOM »

Stories for May. 21, 2012

Machinima+_Icona

Popular YouTube video channel Machinima.com has landed a $35M round of funding, with Google leading the round. While Google has given its video content partners seed money in the past, this is the first time it’s given big-time VC dollars to one of them. Read more »

Morning Lowdown
photo: Corbis / Patricia Curi

Here are some of the stories people are talking about this morning: The FT predicts more digital subscribers than it sells print copies by end of year (The Next Web) … Waterstones will sell Amazon Kindle (sorry, Nook) (paidContent)… Read more »

Waterstones
photo: HMV Group

UK bookstore chain Waterstones has signed an agreement with Amazon to sell the Kindle in its 300 stores and “launch new e-reading services.” The news is a blow for Barnes & Noble, which was rumored to be working with Waterstones on the Nook’s international launch. Read more »

Stories for May. 20, 2012
Stories for May. 19, 2012

FacebookWorld

Facebook’s rise has come on the back of astonishing international growth — but it needs to keep expanding everywhere, and in every way, to keep up with investors’ expectations. Where can it find the silver bullet? And how will it happen? Read more at GigaOM »

Stories for May. 18, 2012

youtube-tv

Aggressive investments into professional-grade (and semi-professional-grade) video content have dramatically increased the average amount of time viewers on YouTube and Yahoo spend watching shows each month. The competition, meanwhile, has seen its usage decline in a big way. We crunch the comScore video numbers. Read more »

With Pottermore.com now using watermarking instead of heavyweight DRM on all the Harry Potter e-books, anti-DRM arguments are growing louder. Now the International Digital Publishing Forum (IDPF) hopes to create an industry standard for “lightweight content protection,” occupying “a middle ground between strong DRM and DRM-free.” Read more »

Wall Street

The time for talking has passed, and the time for buying has begun. We’re tracking what could be one of the biggest IPOs in American history–and what will almost certainly be the biggest tech IPO ever–in this post. Read more at GigaOM »

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