AdWeek
Jul 12, 2010 6:20 AM
Several of the Web’s biggest publishers will meet this Thursday at Starcom MediaVest Group’s offices in Chicago, with the top item on the agenda being the second wave of The Pool, the agency’s ambitious media research project.
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AdWeek
Jul 12, 2010 6:05 AM
Agencies are hopeful the digital world’s new belle of the ball will build tools to help them use the service in deeper ways.
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AdWeek
Jul 11, 2010 6:05 AM
Agencies are hopeful the digital world’s new belle of the ball will build tools to help them use the service in deeper ways.
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AdWeek
Jul 8, 2010 7:23 PM
Google hopes to goose the quality of independent content on YouTube with a grant program that will award $5 million in grants to participants.
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AdWeek
Jul 6, 2010 11:00 PM
In the 11-to-14 age group, media-phone ownership increased from 36 percent in 2004 to 69 percent last year.
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AdWeek
Jul 6, 2010 9:16 PM
The World Cup is pushing mobile video to new heights, with MobiTV streaming 88 million minutes.
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AdWeek
Jul 6, 2010 4:07 AM
The new treatment allows users to view video ads in as large a screen as they’d like.
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AdWeek
Jul 6, 2010 4:07 AM
One of the problems with Web video is that there is only so much video ad inventory online, so many publishers shove video spots into traditional display ads.
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AdWeek
Jul 6, 2010 3:28 AM
It’s not just job-threatened journalists who are worried about the rise of low-cost content generators like Demand Media and Associated Content.
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AdWeek
Jul 2, 2010 5:18 AM
Scott Dadich, who spearheaded the development of Wired’s iPad edition, is assuming a bigger role at Condé Nast.
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AdWeek
Jul 2, 2010 5:18 AM
Scott Dadich, who spearheaded the development of Wired’s iPad edition, is assuming a bigger role at Condé Nast.
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AdWeek
Jun 30, 2010 4:37 AM
Hulu has launched a preview of Hulu Plus, its long-rumored ad-supported subscription service, which offers expanded content like past seasons of Glee and House. It adds a new revenue source for the online video joint venture of NBC Universal, News Corp. and Walt Disney. The service will work on PCs and Macs, Apple’s iPad and iPhone and select new Samsung Blu-ray players, Blu-ray home theater systems and TVs. It will also come to the PlayStation 3 soon.
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AdWeek
Jun 30, 2010 3:59 AM
Internet advertising spending will pass print and TV outlays this year, making online the top ad medium in the U.K.
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AdWeek
Jun 29, 2010 12:24 AM
Mapquest today unveils an easier-to-use, redesigned site and revamped logo as part of the AOL-owned brand’s efforts to stay competitive in an increasingly crowded space. Visitors can opt into the new site via a call-out atop the current home page, or by typing new.mapquest.com in their Web browsers. For the next few weeks, Mapquest—which had 49.1 million unique U.S. visitors in May, per comScore—is allowing users to switch back and forth between the two sites while it evaluates their feedback.
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AdWeek
Jun 28, 2010 10:44 PM
Hearst’s Seventeen has relaunched its Web site with a massive social networking push.
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AdWeek
Jun 28, 2010 8:33 PM
Google will stop redirecting users of its China search engine to its Hong Kong site after officials threatened to pull its Internet operating license.
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AdWeek
Jun 28, 2010 6:45 AM
The White House is throwing its support behind the Federal Communications Commission’s proposal to reclaim 500 MHz of federal and commercial spectrum to stimulate mobile and fixed broadband.
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AdWeek
Jun 24, 2010 6:00 AM
The company says it will now be fully transparent upfront with its advertisers about what sites their campaigns will appear on.
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AdWeek
Jun 22, 2010 6:31 AM
Apple, Google and Microsoft are trusted about equally by consumers, according to a Zogby Interactive poll this month, while Twitter and Facebook lag far behind in that respect. Forty-nine percent of respondents said they trust Apple “completely” or “a lot,” matching the number who said the same about Microsoft and Google. Apple’s “trust a little” or “not at all” total (36 percent) was lower than that of Microsoft and Google (both 46 percent), with a higher “not sure” tally for Apple making up the difference.
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AdWeek
Jun 21, 2010 6:10 AM
After a winter purge in which it rid its iTunes store of apps with sexual or other material deemed racy, is Apple lightening up?
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