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Learn where the dollars are flowing – and gain insights on where to focus your next acquisition and funding activity.
ContentNext reports are prepared for decision makers in digital media, traditional media, entertainment, publishing, and advertising. Corporate Strategy and Business Development teams, Investment Banks, Venture Capital Institutions, Private Equity Shops, and Law & Accountancy Firms will all benefit from the extensive financial data and key insights on consumer and industry trends. Each report includes an in-depth analysis of the M&A and VC funding transactions for the subject industry.
In addition to our own reports, we’re proud to offer select reports from select industry partners including Outsell, Inc., min, and BGV Media.
From the business models that are working (and why) to the most important social media deals (meet the players) to the media sites with the most Uniques (and why), the State of Digital Media is a must-have guidebook for any content provider trying to make sense and real revenues from their digital play.
Topics: Advertising, Features, Marketing, Media & Publishing, B2B
This report analyzes results of Outsell’s third News Users study, our unique tracking of online and offline news reading preferences. It shows how preferences have (and haven’t) changed over time, and pinpoints which ones are on the way to becoming habits.
Topics: Marketing, Media & Publishing, Newspapers
XML has quietly become pervasive in all aspects of content markup, manipulation, and reuse in its 10 years of existence. Still, many publishers and information providers could exploit more value from it. This report explains XML and its potential applications...
This report provides insight and guidance for information providers serving the enterprise news market. Current economic conditions are putting pressure on vendor portfolio managers to make difficult choices about acquiring expensive, premium content...
Topics: Industry Moves, Media & Publishing, Money, Research & Metrics
Social media is one of the fastest-growing areas of the web, and it is changing the way that consumers and businesses communicate. Already, some third-party companies like game developers and virtual gift companies are finding ways to generate revenue......
Outsell’s Annual Advertising and Marketing Study 2008 is the third edition of Outsell’s ongoing research and analysis in this area. It answers key questions about what publishers need to know about their advertisers...
Topics: Advertising, Marketing, Media & Publishing
In the midst of an unprecedented economic downturn, information industry leaders want to know: How is the industry faring? What are other leaders doing to confront the issues the downturn presents? ...
Technology represents a significant expenditure for most modern publishers and information providers. When times are tough it is easier for business executives to look at their technology organizations as money-sucking sinkholes than engines of growth...
Not too long ago, the mobile industry was dominated by discussions about chipsets and back-end carrier infrastructure. Now, the conversation has turned to streaming video and iPhone apps – and there’s a whole cast of new characters that have a seat at the table...
"Playing a New Tune: The Music Industry's D-I-Y Era" examines the changing value chain in the music industry as it has migrated to the Internet, looks at the state of the most significant online alliances / initiatives, and charts the M&A and VC...
One of the knottiest problems for digital media operations is choosing the right publishing tool to handle every need. Choose the right content management system and everything runs smoothly. Choose the wrong one, and...
Major UK media are renewing efforts to transform their US audiences into well-monetized markets. About a third of their unique visitors online are located in the US, but Outsell has found that only about 5% of their online revenues...
Topics: Advertising, Industry Moves, Marketing, Media & Publishing, Newspapers
This report is targeted toward information vendor companies. It analyses results of a November 2008 Outsell survey of enterprise information buyers to gain an understanding of pricing trends and patterns, and provides insights about the competition...
Topics: Advertising, Industry Moves, Marketing, Research & Metrics
There’s been an explosion of sites that cover news and politics on the Web over the last few years. But how many of them are seeing strong growth in traffic? And more importantly, how many of them are actually making money?
The unprecedented shocks to the global financial system in the last two weeks have left analysts scrambling to recalibrate their economic forecasts. What will these massive jolts mean for online ad spending?
Topics: Advertising, Research & Metrics, Metrics, Research
Tired of the doom and gloom in the financial markets? Looking for growth? It's fantasy football time of year. Sports content is still an area which will likely continue to grow in spite of the current economic climate...
Topics: Advertising, Entertainment, Sports, Marketing, Research & Metrics
Online advertising spending, estimated to be $600 to $800 billion, is increasingly the focus of some of the most strategic investments and largest acquisitions in a growing sector. In the last year...
The economics of social media are continuing to heat up as more and more value and buzz are created in new and growing market categories. In just the past months...
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