2008 Online Advertising Deals Report
A Special Report from ContentNext Media: Q107-Q208
© 2008 ContentNext Media, Inc.
Online advertising spending, estimated to be $600 to $800 billion, is increasingly the focus of some of the most strategic investments and largest acquisitions in a growing sector. In the last year, we saw Federated Media and Glam raising upwards of $50 million, Microsoft's acquisition of aQuantive for $6 billion, and Google's acquisition of Doubleclick for $33 billion.
This 48-page report examines the investments and acquisitions in online advertising from Q1'07 through Q2'08 using 32 charts and graphs, including rich appendices with a market overview by Lehman Brothers, in-depth analysis by Lauren Rich Fine, coverage of the EconAds Conference and links to stories from the ContentNext archive. More details on paidContent.org.
Purchase Online Advertising Deals Report ($399)
Social Media Deals Report
A Special Report from ContentNext Media from Q1 '07 through Q1 '08
© 2008 ContentNext Media, Inc.
The economics of social media are continuing to heat up as more and more value and buzz are created in new and growing market categories. In just the past months, Federated Media raised an additional $50 million while AOL acquired Bebo for $850 million. Money continues to flow in and out of the category, which seems to continue to grow in depth and context. This 199-page report, filled with charts and data, examines the categories, number and size of investment into social media and the resulting value created from 2007 through 2008.
Analyze deals made by top acquirers including behemoths like Yahoo, Disney, Google, AOL, CBS, Hearst, MTV and Microsoft and by top investors like Accel Partners, Edgestone Capital, General Catalyst Partners, JK&B Capital Charles River Ventures, Spark Capital and other angels.
Purchase Social Media Deals Report ($399)
