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2008 Online Advertising Deals Report

July 2008 Online Ad Deals

Overview

Online advertising spending, estimated to be $600 to $800 billion, is increasingly the focus of some of the most strategic investments and largest acquisitions in a growing sector. In the last year, we saw Federated Media and Glam raising upwards of $50 million, Microsoft's acquisition of aQuantive for $6 billion, and Google's acquisition of Doubleclick for $33 billion.

Topics: Advertising, Social Media, M&A & Venture Capital, Mergers & Acquisitions, Venture Capital

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Additional Details

Selected Graphs & Tables

July 2008 Online Ad Deals Charts

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48 Pages

Table of Contents

  1. Executive Summary
  2. Industry Overview: Analysis and Perspectives on Online Advertising
  3. Introduction: Online Advertising Deals Q1 ’07 – Q2 ’08
  4. Investing in Online Advertising
  5. Acquisitions in Online Advertising
  6. Investments vs. Acquisitions in Online Advertising
  7. A Closer Look at the Key Categories of Online Advertising
  8. Appendix 1: EconAds ’08 Highlights and Coverage
  9. Appendix 2: Links to ContentNext’s Full Coverage of Online Advertising Deals

Notable Companies Featured

Online Advertisement Players

* Google
* AOL
* Microsoft
* Yahoo

Venture Capital/PE Shops

* Draper Fisher Jurvetson
* Mayfield
* Accel Partners
* Menlo Ventures
* Hearst Interactive Media
* Index Ventures
* Rho Ventures
* Sequoia Capital

The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

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2. Static Iframe Tab
3. CityVille
4. Texas HoldEm Poker
5. BandPage by RootMusic
See The Other Bestsellers »

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Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

Activision Change
ESPN Change
LivingSocial Change
Gannett Change
Blockbuster Change
"Sentiment" Scores for All the Companies »

Sponsors

Staff