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Size Doesn’t Matter - An Analysis of Online News and Political Sites

December 2008 Online News

Overview

There’s been an explosion of sites that cover news and politics on the Web over the last few years. But how many of them are seeing strong growth in traffic? And more importantly, how many of them are actually making money? In this report, Lauren Rich Fine, ContentNext Research Director, tackles those questions, looking for patterns that make some sites more successful than others. One key conclusion: Bigger isn’t necessarily better -- in fact, some small sites are doing quite nicely. Lauren also analyzes the last 18 months of deals to find out who’s investing and what sub sectors are getting the bulk of that money. The findings and data in this report should prove useful both to media executives who want new insights in their industry and to prospective entrepreneurs looking to model a new business.

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Additional Details

Selected Graphs & Tables

December 2008 Online News Charts

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50 Pages

Table of Contents

  1. Main Takeaways
  2. The Way it Was, Or How News Consumption Has Changed Dramatically
  3. Traditional Media Sites and Portals Dominate News Traffic
  4. The New York Times Could Succeed without Print
  5. Independent News/Blogs Rising in Importance
  6. Exploring the Business Models
  7. Simple Cash Flow Model
  8. Direct Sales or Ad Network?
  9. Broad Range of Ad Rates
  10. Quick Case Studies
  11. The Aggregators
  12. Deal Selection
  13. Appendix

Notable Companies Featured

Industry Players

* New York Times Digital

* Yahoo! News

* HuffingtonPost

* DrudgeReport

* Politico

* The Daily Beast

* Newser

* Google News

* CNN Digital Network

* Topix

Venture Capital/PE Shops

* Oak Investment Partners

* Highland Capital

* Greylock Partners

* Palladium Equity Partners

* SVB Capital

* Rho Ventures



The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

iTunes Apps (Paid) iTunes Apps (Paid)
1. Where's My Water?
2. Ragdoll Blaster 3
3. Sleep Cycle alarm clock
4. Tank Hero
5. Scramble With Friends
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff