Technology represents a significant expenditure for most modern publishers and information providers. When times are tough it is easier for business executives to look at their technology organizations as money-sucking sinkholes than as engines of growth. However, we would counsel against this view. In Outsell’s opinion, now is a good opportunity for publishing executives to step back and look hard at their technology organizations – the people, processes, and technologies that fuel the development and management of digital products of all stripes. This report is a primer for executives on how to view and better manage their technology organizations within the context of their business. It contains:

- Concrete remedies and suggestions for enhancing the contribution of technology organizations while managing costs in down markets and tough times;
- Analysis of the three legs of successful technology organizations: people, processes, and technology;
- Outsell’s recommendations for each of the three legs;
- Essential actions for publishing executives.

Author: Mark Strohlein