From the business models that are working (and why) to the most important social media deals (meet the players) to the media sites with the most Uniques (and why), the State of Digital Media is a must-have guidebook for any content provider trying to make sense and real revenues from their digital play.
Topics: Advertising, Features, Marketing, Media & Publishing, B2B
This report analyzes results of Outsell’s third News Users study, our unique tracking of online and offline news reading preferences. It shows how preferences have (and haven’t) changed over time, and pinpoints which ones are on the way to becoming habits.
Topics: Marketing, Media & Publishing, Newspapers
XML has quietly become pervasive in all aspects of content markup, manipulation, and reuse in its 10 years of existence. Still, many publishers and information providers could exploit more value from it. This report explains XML and its potential applications...
This report provides insight and guidance for information providers serving the enterprise news market. Current economic conditions are putting pressure on vendor portfolio managers to make difficult choices about acquiring expensive, premium content...
Topics: Industry Moves, Media & Publishing, Money, Research & Metrics
Social media is one of the fastest-growing areas of the web, and it is changing the way that consumers and businesses communicate. Already, some third-party companies like game developers and virtual gift companies are finding ways to generate revenue......
Outsell’s Annual Advertising and Marketing Study 2008 is the third edition of Outsell’s ongoing research and analysis in this area. It answers key questions about what publishers need to know about their advertisers...
Topics: Advertising, Marketing, Media & Publishing
In the midst of an unprecedented economic downturn, information industry leaders want to know: How is the industry faring? What are other leaders doing to confront the issues the downturn presents? ...
Technology represents a significant expenditure for most modern publishers and information providers. When times are tough it is easier for business executives to look at their technology organizations as money-sucking sinkholes than engines of growth...
Major UK media are renewing efforts to transform their US audiences into well-monetized markets. About a third of their unique visitors online are located in the US, but Outsell has found that only about 5% of their online revenues...
Topics: Advertising, Industry Moves, Marketing, Media & Publishing, Newspapers
There’s been an explosion of sites that cover news and politics on the Web over the last few years. But how many of them are seeing strong growth in traffic? And more importantly, how many of them are actually making money?
From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.
Android Apps (Paid) |
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|---|---|
| 1. | Where's My Water? |
| 2. | Beautiful Widgets |
| 3. | Cut the Rope |
| 4. | MADDEN NFL 12 by EA SPORTS™ |
| 5. | NFL Flick Quarterback |
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
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