This report analyzes results of Outsell’s third News Users study, our unique tracking of online and offline news reading preferences. It shows how preferences have (and haven’t) changed over time, and pinpoints which ones are on the way to becoming habits.

Major UK media are renewing efforts to transform their US audiences into well-monetized markets. About a third of their unique visitors online are located in the US, but Outsell has found that only about 5% of their online revenues...