Ex-Yahoo Bill Wise Named CEO Of MediaBank
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Former Yahoo (NSDQ: YHOO) exec Bill Wise is getting ready to take charge at advertising analytics company Mediabank, MediaMemo reports and paidContent has confirmed. Wise will replace Brad Keywell as CEO. Keywell, who co-founded MediaBank with current Blue Media president Eric Lefkofsky, will remain with the company as a director and advisor, a MediaBank rep told paidContent. Both Keywell and Lefkofsky will work with Wise through the transition. In addition to helping start MediaBank, Keywell and Lefkofsky also co-founded social shopping site Groupon.
Wise told paidContent he was leaving Yahoo last month. He’s currently still transitioning out and will start his job at MediaBank in the next few weeks. Wise became part of Yahoo when he was president of ad exchange Right Media, which Yahoo acquired in July 2007. Most recently, Wise served as VP of Yahoo’s Display Ad Platforms, including APT and Right Media. Before that Wise was CEO of online marketing company Did-It.
SEE ALSO: Updated: Right Media’s Bill Wise Leaving Yahoo
In an e-mail to paidContent, Wise explained why he was joining Chicago-based MediaBank. “MediaBank is sitting on tens of billions of advertising spend that flows through its systems. Thus, we are 30x larger than all the digital demand-side platforms combined,” he said. “MediaBank plans to leverage these core assets of advertising spend and media buyer relationships to create more efficiencies for both the demand side and the supply side. Think cross medium ad exchanges.”
Posted In: Advertising, Industry Moves, Companies, Yahoo
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