For most online media companies, trying to maintain flat advertising revenues is still a struggle. Not for Gawker Media, if publisher Nick Denton is to be believed when he tells NiemanLab’s Zachary M. Seward that the company’s ad revenues are up 35 percent in the first half of the year.

SEE ALSO: Gawker’s Denton: Ad Economy Not So Bad After All; ‘Pageview Bonus System’ Will Resume

And now that the good times are back, Denton has slowly brought back the pageview bonus system for Gawker writers. The system was suspended last fall when the financial meltdown struck. In conjunction with bringing back the bonuses, Gawker will also begin paying sources whose tips generate pageviews as well. “By bringing back pageview pay, we also open up the possibility of web-style checkbook journalism,” Denton told Seward.