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5to1

Yahoo Buys Online Ad Startup 5to1 For $28 Million

May 18, 2011 4:08 PM

Yahoo (NSDQ: YHOO) is paying $28 million for 5to1, an online ad marketplace that lets top brand advertisers purchase unsold premium inventory on the sites of 20 major publishers. In its announcement, Yahoo says the purchase will allow it to increase the premium inventory it can offer advertisers. 

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Posted In: Money, M&A & Venture Capital, Mergers & Acquisitions, Venture Capital, Companies, Yahoo, 5to1

SEC Funding Watch: Daylife; HighGear; TV Compass; Mog; 5TO1

Jun 24, 2009 8:27 PM

Some new venture capital fundings, as gleaned from SEC filings filed over the last week or so: »  Daylife: The NYC-based online news aggregation and software firm has raised $3.9 million in a new round of funding, its third. The last publicly disclosed funding was the second round of $8.3…

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Posted In: Money, M&A & Venture Capital, Venture Capital, 5to1, daylife, highgear media, mog, tvcompass

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