Sister cable channels A&E and History are beefing up the Facebook pages of some of their most popular TV shows with an e-commerce component… Read More »
A&E Taps Microsoft’s Admira For Targeted — And Limited — TV Media Buys
By David Kaplan
Apr. 1, 2010, 8:03pm
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A&E is looking to test how well Microsoft’s addressable TV platform Admira can handle targeted media buys across some of its smaller channel… Read More »
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