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	<title>paidContent &#187; access</title>
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	<description>The economics of digital content</description>
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		<title>paidContent &#187; access</title>
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		<title>Oyster gets $3M to become the Spotify of books</title>
		<link>http://gigaom.com/2012/10/10/can-oyster-be-the-spotify-of-books-3m-investment-says-yes/</link>
		<comments>http://gigaom.com/2012/10/10/can-oyster-be-the-spotify-of-books-3m-investment-says-yes/#comments</comments>
		<pubDate>Wed, 10 Oct 2012 19:06:01 +0000</pubDate>
		<dc:creator>Ryan Kim</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[access]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[Lending]]></category>
		<category><![CDATA[Oyster]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=571830</guid>
		<description><![CDATA[Oyster, a new startup that wants to be the Spotify of books, announced it has raised $3 million led by Founders Fund. The money will help Oyster build a library that allows members to access an unlimited number of books for a monthly fee. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=218954&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>While Amazon <a href="http://www.amazon.com/gp/feature.html/?docId=1000739811">launched its own lending library</a> on top of its Amazon Prime service, there&#8217;s still an opportunity for other competitors to create a Spotify or Netflix for books. That&#8217;s the hope of New York City-based <a href="http://www.readoyster.com/about">Oyster</a>, a new startup which <a href="http://blog.readoyster.com/post/33266414476/a-preface">announced today</a> it has raised $3 million led by Peter Thiel&#8217;s Founders Fund.</p>
<p>The company is preparing a mobile app that will allow users to get unlimited access to a library of books for one monthly price. The app will combine discovery with access and reading, so users will be able to get recommendations and immediately begin reading. The app was designed from the ground up to optimize the reading experience on mobile devices.</p>
<p>The app will feature a growing catalog of books, from national best sellers to classics, both fiction and non-fiction.  Oyster is looking at working directly with publishers, not with authors. The app is being tested right now with a small number of users.</p>
<p>In addition to Founders Fund, Oyster&#8217;s new funding comes from SV Angel, Chris Dixon, Founder Collective, Shari Redstone’s Advancit Capital, Sam Altman of Loopt.</p>
<p><a href="http://gigaom2.files.wordpress.com/2012/10/logo.jpg"><img  title="Oyster" src="http://gigaom2.files.wordpress.com/2012/10/logo-e1349894476948.jpg?w=300&#038;h=200" alt="Oyster" width="300" height="200" class="alignleft size-medium wp-image-571850" /></a>The company was founded this past summer by Eric Stromberg, a former business development and product guy at Hunch; Andrew Brown, who worked at Google and Microsoft; and Willem Van Lancker, a former user experience designer for Google Maps. Stromberg told me the idea sprang from his fascination with the transformation of books and what they will ultimately look like in digital form. He said he wants to create a tool for helping people find and read a lot more books than they&#8217;re doing today.</p>
<p>&#8220;We want to create a product that fits into people&#8217;s lives and lets them find books and read all the books they wished they had read,&#8221; said Stromberg.</p>
<p>Stromberg said there&#8217;s no date for the launch of the app and no price yet. He said he wants to create a social environment that lets people recommend books to each other, similar to how Spotify users can share their tastes with others. And Oyster will also work in the background to learn from a user&#8217;s tastes and habits to suggest other books. Stromberg will be relying on his experience at Hunch, which provided personalization and recommendation services to companies.</p>
<p>For publishers, Stromberg said Oyster gives them another way to generate revenue and get their content in front of users. He said Amazon&#8217;s Kindle best seller list drives a lot of sales for publishers but it prevents other works from being discovered. Amazon&#8217;s lending library also plays in this market but it&#8217;s limited to Amazon Prime customers and only allows for one book to be borrowed a month.</p>
<p>There are still a lot of questions about Oyster and whether it can compete against Amazon and other competitors. A lot will come down to its book selection and how Oyster&#8217;s talks go with publishers. Stromberg said Oyster will try to focus on quality over quantity. With the success of access-related media providers like Spotify and Netflix, this might be a chance for publishers to test out a paid library model and also lessen their reliance on Amazon.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=218954&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=221975"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=221975" /></a></p>]]></content:encoded>
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		<slash:comments>11</slash:comments>
	
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			<media:title type="html">oyster</media:title>
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			<media:title type="html">oryankim</media:title>
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			<media:title type="html">Oyster</media:title>
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		<title>Should Facebook allow access by young children?</title>
		<link>http://gigaom.com/2012/06/04/should-facebook-allow-access-by-young-children/</link>
		<comments>http://gigaom.com/2012/06/04/should-facebook-allow-access-by-young-children/#comments</comments>
		<pubDate>Mon, 04 Jun 2012 16:30:16 +0000</pubDate>
		<dc:creator>Mathew Ingram</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[access]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[parents]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Safety]]></category>
		<category><![CDATA[social-networks]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=528423</guid>
		<description><![CDATA[Facebook is said to be working on new features that would allow children under 13 to access the network. Is this a way of helping parents encourage their children to develop better online skills, or does it open kids up to privacy problems and other issues?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=210672&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2012/06/3495302347_96c7ee5a3e_b.jpg"><img  title="3495302347_96c7ee5a3e_b" src="http://gigaom2.files.wordpress.com/2012/06/3495302347_96c7ee5a3e_b.jpg?w=300&#038;h=224" alt="" width="300" height="224" class="alignleft size-medium wp-image-528426" /></a></p>
<p>Facebook is testing new features that would give children under 13 access to the giant social network, <a href="http://online.wsj.com/article/SB10001424052702303506404577444711741019238.html">according to a report published Monday in the <em>Wall Street Journal</em></a>. Although one version of this new program would require children to have accounts that are linked to an adult so that supervision is easier, some parents have raised concerns about allowing pre-teens access the network at all due to Facebook&#8217;s past handling of privacy-related issues. Others, however, argue that <a href="http://www.forbes.com/sites/kashmirhill/2012/06/04/facebook-plans-to-end-the-no-kids-under-13-farce/">plenty of younger children already access Facebook anyway</a> despite the 13-year-old age limit, and that Facebook is wise to make it official.</p>
<p>In fact, the widespread flouting of the 13-year-old limit &#8212; a survey by Consumer Reports found that <a href="http://pressroom.consumerreports.org/pressroom/2011/05/cr-survey-75-million-facebook-users-are-under-the-age-of-13-violating-the-sites-terms-.html">more than 7 million children under that age are on the network</a> &#8212; is described as one of the primary motivations behind the proposed changes. The <em>Journal</em> quotes sources &#8220;familiar with the matter&#8221; as saying that Facebook is afraid it could face governmental scrutiny because of the large numbers of younger users who access the network, <a href="http://blogs.wsj.com/digits/2012/06/04/kids-find-a-way-to-facebook/">in many cases with the help or knowledge of their parents</a>. The company has already been criticized and sanctioned by regulators a number of times over its handling of privacy.</p>
<h2>Zuckerberg has said he wants to appeal to younger users</h2>
<p>Facebook didn&#8217;t confirm that it is working on the kind of features described by the <em>Wall Street Journal</em>, but CEO Mark Zuckerberg <a href="http://tech.fortune.cnn.com/2011/05/20/zuckerberg-kids-under-13-should-be-allowed-on-facebook/">has said in the past that the issue of allowing younger users</a> access to the network was &#8220;a fight we [will] take on at some point.&#8221; And a comment from the company suggested that it is aware of &#8212; and concerned about &#8212; the problem of unauthorized access by kids. As a spokesman told the newspaper:</p>
<blockquote><p>Recent reports have highlighted just how difficult it is to enforce age restrictions on the Internet, especially when parents want their children to access online content and services. We are in continuous dialogue with stakeholders, regulators and other policy makers about how best to help parents keep their kids safe in an evolving online environment.</p></blockquote>
<p>When I asked the people who follow me on Twitter for their thoughts on the proposed changes, one of the main arguments for not allowing children under 13 to access the social network was that <a href="https://twitter.com/ChrisThilk/status/209655984782708739">they aren&#8217;t old enough to make appropriate decisions</a> for themselves &#8212; about what to share with others, what content they should comment on, what kind of behavior is appropriate, and so on &#8212; and that <a href="https://twitter.com/kmcspurren/status/209658223731539969">many parents might not supervise them properly</a>. Some said they were concerned children would find ways around any restrictions Facebook might impose, such as requiring parental approval for friending other users or posting content.</p>
<blockquote class='twitter-tweet' lang='en'><p>@<a href="https://twitter.com/mathewi">mathewi</a> Some adults struggle with privacy settings; under 13s could run into problems in that regard</p>&mdash; <br />Gary Hilson (@GaryInToronto) <a href='http://twitter.com/#!/GaryInToronto/status/209652974056783873' data-datetime='2012-06-04T14:28:58+00:00'>June 04, 2012</a></blockquote>
<p>On a related point, some parents said they were worried about the permanence of Facebook content, and <a href="https://twitter.com/rmwilliamsC2C/status/209652978876039170">the impact that over-sharing or other bad decisions</a> by younger children might have on their lives as they get older. Just as some university-age users have found that their behavior on the social network can cause problems for them as they apply for jobs, some parents say they don&#8217;t want the questionable choices their children might make as 10-year-olds to impact the way their families or friends or others see them. As <a href="http://online.wsj.com/article/SB10001424052702303506404577444711741019238.html">one child advocacy group told</a> the <em>Journal</em>:</p>
<blockquote><p>The idea that you would go after this segment of the audience when there are concerns about the current audience is mind boggling.</p></blockquote>
<h2>Is it better to train kids early for online life?</h2>
<p><a href="http://gigaom.files.wordpress.com/2010/03/4300931777_2a3342e5e53.png"><img  title="4300931777_2a3342e5e5(3)" src="http://gigaom.files.wordpress.com/2010/03/4300931777_2a3342e5e53.png?w=150&#038;h=140" alt="" width="150" height="140" class="alignleft size-thumbnail wp-image-253412" /></a></p>
<p>The opposing argument is that social networks and the way they affect our lives are things that children are going to have to come to grips with sooner or later, and <a href="http://www.forbes.com/sites/joshuagans/2012/06/04/moves-to-open-up-social-networks-to-kids-are-essential-because-facebook-needs-training-wheels/">therefore it&#8217;s better to introduce them to the concept gradually</a> rather than blocking them from it until a pre-determined age like 13. Provided Facebook gives parents enough controls over what their children see and do, this theory goes, allowing kids access to the network not only has positive benefits &#8212; since it allows them to connect with family and friends more easily &#8212; but <a href="http://www.huffingtonpost.com/larry-magid/facebook-children-under-13_b_1567010.html">can provide a good training ground for broader lessons</a> about internet behavior.</p>
<p>Supporters of this viewpoint point out that most children are already capable of accessing plenty of other much more questionable internet sites without their parents&#8217; knowledge, and that this can cause far bigger problems than Facebook ever could. <a href="http://www.huffingtonpost.com/larry-magid/facebook-children-under-13_b_1567010.html">Allowing kids access to the social network would be a better alternative</a> in many ways, they argue.</p>
<p>On a personal note, I allowed my youngest daughter &#8212; now 14 &#8212; to set up a Facebook account before she turned 13, even though I knew that this was against the site&#8217;s terms of service. At the time, I felt that she was more than capable of handling the responsibilities of being on the network, and I thought it was important that she develop the skills of doing so in a relatively safe environment like Facebook. She also knew that I would be friending her and would be able to see her behavior online (and she has two older sisters who I knew would help me keep an eye on her as well, which made a big difference).</p>
<p>Is it better to try and stop younger users from joining networks like Facebook until they reach a certain age, even if we know that large numbers of them are going to do so anyway? Or is Facebook better off making it easy for them and then requiring certain restrictions on what they do, so that they &#8212; and their parents &#8212; can get ahead of the problem? Let us know what you think in the comments, or by taking the poll below:</p>
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<p><em>Post and thumbnail images <a href="http://creativecommons.org/licenses/by-sa/2.0/deed.en">courtesy</a> of Flickr users <a href="http://www.flickr.com/photos/62126383@N00/3495302347/">James Emery</a> and <a href="http://www.flickr.com/photos/46551247@N04/4564025208/">Dutchmassive</a></em></p>
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