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Adify

Cox Phases Out Adify Name, Folds Company Into Digital Sales Unit

Jan 11, 2011 10:03 AM

Two and a half years since vertical ad network builder Adify was acquired by Cox Enterprises, through its subsidiary Cox TMI, and that brand is being erased as its parent company has decided to combine it with the digital arm of Cox Cross Media. Adify is now part of Cox…

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Posted In: Advertising, Marketing, Media & Publishing, adify, cox digital solutions, cox enterprises

Interview: Joelle Kaufman, VP, Marketing, Adify; Cox Enterprises Offers Incentives To Retain Execs

Apr 29, 2008 1:11 AM

As we reported earlier, vertical ad network builder Adify is being acquired by Cox Enterprises, through its subsidiary Cox TMI. Adify will operate as a wholly owned unit of Atlanta-based Cox and will continue to be headed by Russ Fradin, president and co-founder of Adify. The three-year-old Adify will remain…

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, adify, cox communications, joelle kaufman

Online Ad Network Adify Sold To Cox For $300 Million Plus Earnout

Apr 28, 2008 6:40 PM

Adify, the white-label online ad network, has been sold to an unlikely buyer, Cox Communications Enterprises, for about $300 million and earn out, we have learned and confirmed from sources. The San Bruno, CA based startup was out looking for funding, and had been getting some offers on the acquisition…

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, NBC Universal, adify, cox communications

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