Jan 12, 2011 9:36 AM
Ad network Adknowledge has raised a huge $200 million in a combination of debt and equity financing with a particular goal in mind: buying more companies as it seeks to build up its ability to tap into inventory across mobile, video, content sites, and display.
Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, adknowledge, bank of america, jmi equity
Jun 21, 2010 8:00 AM
Even as Google (NSDQ: GOOG), Yahoo (NSDQ: YHOO) and AOL (NYSE: AOL) try to find more ways of driving premium ad sales, most ad networks know that direct response is still where the money is when it comes to display. Online ad firm Adknowledge certainly hasn’t ignored that fact and…
Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, adknowledge, hydra
Jul 22, 2009 11:30 AM
Adknowledge has bought out KITN Media, parent company of Super Rewards, a virtual currency platform for social networks and online games. This is the ad network’s sixth acquisition in the past two years—it most recently bought MIVA’s media division for $11.6 million—but its first foray into the virtual goods market.…
Posted In: Advertising, E-Commerce, Payment Systems, Micropayments, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Virtual Worlds, adknowledge
Mar 13, 2009 11:41 AM
Adknowledge, a behavioral targeter focusing on social nets and sites beyond the big three portals, has been making a burst of on and off acquisitions and now, it has bought the media division of performance ad network MIVA, for about $11.6 million. The media division of Miva includes the Miva…
Posted In: Advertising, Search, Technologies / Formats, Countries, Europe, adknowledge, miva
Nov 6, 2008 6:47 PM
A few days after announcing its purchase of a Facebook analytics company, behavioral ad targeter Adknowledge says it has bought the ad net business of online marketing services company Lookery. Terms were not disclosed. Like Adonomics, which Kansas City, MO-based Adknowledge acquired earlier this week, Lookery analyzes demographic data on…
Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, adknowledge, lookery
Nov 3, 2008 10:21 PM
Adknowledge, a behavioral targeter focusing on social nets, has acquired Facebook analytics firm Adonomics, AllFacebook reported (via Venturebeat). Adonomics’ data will be merged into Cubics, an online ad network for social net apps which Adknowledge bought last December. Initially, the company sought to attract investors and developers interested in reselling…
Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Companies, Facebook, adknowledge, adonomics
Dec 7, 2007 3:23 PM
Behavioral targeter AdKnowledge has bought Alberta, Canada-based Cubics, an online ad network that is primarily focused on Facebook developers. If that seems like a narrow purview in which to operate, consider Cubics’ claim that it displays over 1 billion ads per month on Facebook, representing the ad inventory on over…
Posted In: Advertising, Marketing, Social Media, Companies, Facebook, adknowledge
Nov 7, 2007 5:24 PM
Adknowledge, a Kansas City, MO-based behavioral targeter, has acquired the UK and Australian divisions of online ad network Media Run for an undisclosed sum. In those areas, Media Run will operate as AdKnowledge, while remaining under its original name in Italy and Asia. Overall, the company claims 3-plus billion ad…
Posted In: Advertising, Countries, Australia & New Zealand, Europe, adknowledge, media run
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