David Kaplan
Nov 15, 2011 11:04 AM
Although ad sales people at major publishers sometimes like to deride real-time bidding as a “race to the bottom,” fearing that the auction-based model will only erode their premium prices and perhaps make their job less relevant, media companies have little choice but to follow where marketers’ money flows—and that…
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Advertising, Media & Publishing, Magazines, Companies, Conde Nast, admeld
David Kaplan
Jul 27, 2011 6:11 PM
The Department of Justice’s 30-day review period of Google’s $400 million acquisition of supply side platform AdMeld has ended, so the agency has filed for an extension, Google’s Neal Mohan said in a post on the company’s public policy blog.
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Advertising, Legal, Regulatory, Marketing, Media & Publishing, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Google, admeld
David Kaplan
Jun 14, 2011 3:30 PM
Unless the regulatory process is somehow speeded up in the case of Google’s latest acquisition of Admeld, the estimated $400 million deal that would add a new publisher-facing service to Google (NSDQ: GOOG) display/exchange business is at least several months away from actually being completed. That said, the announcement earlier…
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Advertising, Legal, Regulatory, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, AOL, Google, Microsoft, Yahoo, admeld
David Kaplan
Aug 1, 2010 4:46 PM
Ad inventory optimizer AdMeld has raised a $15 million third round as it expects to attract more publishers making the move to online ad exchanges. With this round, AdMeld has raised a total of $30 million since opening its doors almost three years ago. The round was led by Norwest…
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Advertising, Marketing, Money, M&A & Venture Capital, Venture Capital, Companies, Time Warner, admeld, foundry group, norwest venture partners, spark capital, time warner investments
David Kaplan
Nov 10, 2008 5:59 AM
Online ad optimizer AdMeld has named former *Fox Interactive Media* and *AOL* exec Michael Barrett to the new post of CEO. Barrett left FIM (NYSE: NWS) amid an executive shake-up last April. Barrett joined FIM as EVP and chief revenue officer in 2006. Before FIM, Barrett was EVP for sales…
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Advertising, admeld, michael barrett
Joseph Weisenthal
Jun 24, 2008 12:30 PM
AdMeld, a provider of ad optimization technology, has raised $5 million of a planned $6 million first round according to peHUB, citing regulatory filings. Investors include Foundry Group and Spark Capital. Otherwise, not much is known about the stealthy, NYC-based company, except that President Ben Barokas and CTO Brian Adams…
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Advertising, Money, M&A & Venture Capital, Venture Capital, admeld, investors include foundry group, spark capital
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