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Admeld

Condé Nast Launches Private Exchange With AdMeld

Nov 15, 2011 11:04 AM

Although ad sales people at major publishers sometimes like to deride real-time bidding as a “race to the bottom,” fearing that the auction-based model will only erode their premium prices and perhaps make their job less relevant, media companies have little choice but to follow where marketers’ money flows—and that…

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Posted In: Advertising, Media & Publishing, Magazines, Companies, Conde Nast, admeld

DOJ Extends Review Period For Google-AdMeld Deal

Jul 27, 2011 6:11 PM

The Department of Justice’s 30-day review period of Google’s $400 million acquisition of supply side platform AdMeld has ended, so the agency has filed for an extension, Google’s Neal Mohan said in a post on the company’s public policy blog.

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Posted In: Advertising, Legal, Regulatory, Marketing, Media & Publishing, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Google, admeld

Google And Admeld: Pressure Is On Display Competitors—And Publishers

Jun 14, 2011 3:30 PM

Unless the regulatory process is somehow speeded up in the case of Google’s latest acquisition of Admeld, the estimated $400 million deal that would add a new publisher-facing service to Google (NSDQ: GOOG) display/exchange business is at least several months away from actually being completed. That said, the announcement earlier…

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Posted In: Advertising, Legal, Regulatory, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, AOL, Google, Microsoft, Yahoo, admeld

AdMeld Raises $15 Million Round; Time Warner Among New Backers

Aug 1, 2010 4:46 PM

Ad inventory optimizer AdMeld has raised a $15 million third round as it expects to attract more publishers making the move to online ad exchanges. With this round, AdMeld has raised a total of $30 million since opening its doors almost three years ago. The round was led by Norwest…

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Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Venture Capital, Companies, Time Warner, admeld, foundry group, norwest venture partners, spark capital, time warner investments

Industry Moves: AdMeld Taps Former FIM Exec Barrett As CEO, Secures New Funding

Nov 10, 2008 5:59 AM

Online ad optimizer AdMeld has named former *Fox Interactive Media* and *AOL* exec Michael Barrett to the new post of CEO. Barrett left FIM (NYSE: NWS) amid an executive shake-up last April. Barrett joined FIM as EVP and chief revenue officer in 2006. Before FIM, Barrett was EVP for sales…

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Posted In: Advertising, admeld, michael barrett

Ad Optimizer AdMeld Raises $5 Million First Round

Jun 24, 2008 12:30 PM

AdMeld, a provider of ad optimization technology, has raised $5 million of a planned $6 million first round according to peHUB, citing regulatory filings. Investors include Foundry Group and Spark Capital. Otherwise, not much is known about the stealthy, NYC-based company, except that President Ben Barokas and CTO Brian Adams…

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Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, admeld, investors include foundry group, spark capital

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