Apr 1, 2010 11:03 AM
A&E is looking to test how well Microsoft’s addressable TV platform Admira can handle targeted media buys across some of its smaller channels. While Google (NSDQ: GOOG) TV Ads has received a lot of focus for how slowly its been able to drive targeted TV ads across set-top boxes, Microsoft’s…
Posted In: Advertising, Upfronts, Media & Publishing, TV, Cable & Telecom, Companies, Microsoft, a&e, admira
Jun 25, 2009 4:40 PM
By Mark Sweney: Microsoft (NSDQ: MSFT) and Publicis Groupe, owner of ad networks including Saatchi & Saatchi, have struck a deal to tap into data from TV set-top boxes to deliver highly targeted TV ads. The deal, which will also create new digital advertising formats, was struck with Publicis Groupe’s…
Posted In: Advertising, Companies, Microsoft, Publicis, admira, vivaki
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