The biggest challenge for a media company like Meredith is shifting focus to consumer engagement across platforms, Meredith’s Liz Schimel said at paidContent 2012. Part of that means making the brands available on the right platforms, but not all platforms. Read More »
Apple (NSDQ: AAPL) has reportedly hired a new leader for its iAd effort, in hopes of getting its home-grown solution for in-app advertising… Read More »
This is the fifth in a series of posts this week that will highlight key people, companies and trends to watch in 2012 in the sectors we cov… Read More »
Adobe's Acquisition Binge Continues With Purchase Of Efficient Frontier
By David Kaplan
Nov. 30, 2011, 7:50pm
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Adobe (NSDQ: ADBE) began the month by buying online video ad manager Auditude and now it’s bring November to a close with the acquisition of… Read More »
Today we either saw the first effects of Adobe’s decision to stop developing Flash for mobile, or another example of why it has not gotten v… Read More »
The Securities and Exchange Commission wants to make sure investors aren’t kept in the dark when companies lose valuable intellectual proper… Read More »
Update: Adobe (NSDQ: ADBE) how now posted an item on its own blog confirming that it will stop developing Flash for mobile devices, and will… Read More »
Adobe’s Thomas Nielsen Named RealNetworks CEO
By David Kaplan
Nov. 2, 2011, 1:31am
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RealNetworks has chosen Thomas Nielsen as its new president and CEO, succeeding interim CEO Mike Lunsford. He starts next week and is intend… Read More »
The Morning Lowdown 11-01-11
By David Kaplan
Nov. 1, 2011, 5:56pm
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» With Launch Of The Verge, SB Nation Parent Rebrands As Vox Media (paidContent) » Adobe (NSDQ: ADBE), Looking To Gra… Read More »
Adobe, Looking To Grab Rising Online Video Ad Dollars, Buys Auditude
By David Kaplan
Nov. 1, 2011, 9:58am
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Adobe (NSDQ: ADBE) is continuing to build its advertising business through major acquisitions and this time, it’s buying Auditude, which ope… Read More »
Dennis Publishing, publishers of 70 print and online titles including Maxim, Men’s Fitness and the adult comic Viz, has not been shy to dip… Read More »
Adobe (NSDQ: ADBE) has little choice but to press ahead with its Flash and AIR products, even as operating system vendors start to move away… Read More »
More Must Reads
A look at some of the big stories in mobile today: » Amazon is taking one more step to enrich its content offerings; it’s reporte… Read More »
By Ingrid Lunden
Aug. 11, 2011, 2:49pm
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A look at some of the big stories in mobile today: – BlackBerry/London riots: As Prime Minister David Cameron considers whether social med… Read More »
A look at some of the big stories in mobile this morning: HTC-Apple: The two patent adversaries are supposedly considering settlement talks… Read More »
While it may be exciting for advertisers to try out out an interactive ad in a digital magazine, at the end of the day, they just care about… Read More »
By Ingrid Lunden
Jul. 18, 2011, 2:25pm
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A look at some of the big stories in mobile today: – HTC/Apple: Some fallout from the decision at the ITC last week that supported Apple’… Read More »
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