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Instead of a paywall around its existing content, Slate is trying to convince its biggest fans to become members of a community — membership that will bring them additional benefits, including preferential access to writers and editors at the site. But will it be enough to move the revenue needle? Read more at GigaOM »

App developers will have a new way to reach potential users on Twitter: The company announced Thursday that it will support mobile-app install cards, meaning that users can install apps directly from a tweet. The ads will be powered by MoPub, the ad exchange Twitter acquired in […] Read more at GigaOM »

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http://online.wsj.com/news/articles/SB10001424052702304688104579465690663213198?mg=reno64-wsj Amazon has been floating the idea of an ad-supported video offering, according to a report by the Wall Street Journal. The service would be separate from its Prime Instant video service and not require viewers to have a Prime subscription. There are few details about what […] Read more at GigaOM »

http://www.thestar.com/entertainment/music/2014/03/18/recording_industry_earns_more_from_fan_videos_than_from_official_music_videos.html Well this is interesting: Lip sync videos and other fan adaptations of pop hits make record labels more money that the official music videos produced by the labels themselves, according to a report by the Toronto Star (hat tip to hypebot). The paper quotes Universal’s global head […] Read more at GigaOM »

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http://www.ft.com/cms/s/0/377ed152-6220-11e3-bba5-00144feabdc0.html#axzz2nC0WpuAU YouTube’s ad revenue is set to hit $5.6 billion this year, according to an eMarketer report relayed by the Financial Times. The same report estimates that the service’s net revenue after paying its partners is close to $2 billion, which would be significantly more than […] Read more at GigaOM »

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