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App developers will have a new way to reach potential users on Twitter: The company announced Thursday that it will support mobile-app install cards, meaning that users can install apps directly from a tweet. The ads will be powered by MoPub, the ad exchange Twitter acquired in […] Read more at GigaOM »

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http://online.wsj.com/news/articles/SB10001424052702304688104579465690663213198?mg=reno64-wsj Amazon has been floating the idea of an ad-supported video offering, according to a report by the Wall Street Journal. The service would be separate from its Prime Instant video service and not require viewers to have a Prime subscription. There are few details about what […] Read more at GigaOM »

http://www.thestar.com/entertainment/music/2014/03/18/recording_industry_earns_more_from_fan_videos_than_from_official_music_videos.html Well this is interesting: Lip sync videos and other fan adaptations of pop hits make record labels more money that the official music videos produced by the labels themselves, according to a report by the Toronto Star (hat tip to hypebot). The paper quotes Universal’s global head […] Read more at GigaOM »

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http://www.ft.com/cms/s/0/377ed152-6220-11e3-bba5-00144feabdc0.html#axzz2nC0WpuAU YouTube’s ad revenue is set to hit $5.6 billion this year, according to an eMarketer report relayed by the Financial Times. The same report estimates that the service’s net revenue after paying its partners is close to $2 billion, which would be significantly more than […] Read more at GigaOM »

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