How Fast Is Local Ad Market Growing? Depends How You Define 'Local'
So much that happens in the online space is dependent upon measurement. The ability to measure results also greatly influences the ability t… Read more »
So much that happens in the online space is dependent upon measurement. The ability to measure results also greatly influences the ability t… Read more »
Apple (NSDQ: AAPL) has had a clean run at the mobile market in the last few years with only a few bumps — now it looks like it might be try… Read more »
On the back of its latest executive appointments — a new head of sales, and a new head of HR — AOL (NYSE: AOL) is pressing on with more re… Read more »
{"source":"http:\/\/paidcontent.org\/tag\/advertising\/page\/10\/wijax\/b959f4af7e82222223ac4cb50ea2d81d","varname":"wijax_f6d5bb191aebd838338d475f2d5c1d1a","title_element":"h2","title_class":"widget-title","title_before":"%3Ch2%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fh2%3E"}
Mobile ads today make up less than one percent of all money spent on media advertising, and a poll just out from Harris Interactive, commiss… Read more »
People spent 30 percent more time on their mobile devices over the last year than they did the year before, and also spent more time on mobi… Read more »
The news aggregating behemoth Huffington Post is continuing its march into new markets: the next stop is Spain, where the site will partner… Read more »
Major news outlets this week reported that merchants filed a lawsuit against Groupon (NSDQ: GRPN) for tampering with electronic contracts. T… Read more »
Another executive move at AOL (NYSE: AOL), which has seen a fair few of them in the last several months: the company today announced that it… Read more »
In fashion, they say, what goes around comes around. Now designers, fashionistas and historians — as well as advertisers and the simply cur… Read more »
Twitter apparently allows its clients to buy adverts using rivals’ brand names.
I noticed UK supermarket chain Sainsbury’s had bought ads o… Read more »
{"source":"http:\/\/pro.gigaom.com\/wijax\/a206c64880c8215b985ab24ebe90eafd","varname":"wijax_d269eebc26af5b39ec3c65bb7948e7ce","title_element":"h2","title_class":"widget-title","title_before":"%3Ch2%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fh2%3E"}
Some “strategic” investments and partnerships leave you scratching your head looking for the rationale — and questioning the viability of a… Read more »
The blog ad network NetShelter, which counts with hundreds of technology blogs and some 4,800 bloggers among the sites for which it sells ad… Read more »
A French company has filed a new claim to reflect the harm it says it incurred after Google (NSDQ: GOOG) unplugged it from its AdWords progr… Read more »
After demonstrating how tablets trump smartphones and PCs for leisurely and long-form reading, iPad’s new wave of magazine-like content aggr… Read more »
Following on from its acquisition of mobile software developer SPB at the end of November, Yandex is making one more move to increase its ub… Read more »
The “quadrennial” events of the Olympics, the national U.S. political races, thew European Football Championship, along with the recovery of… Read more »
When Digitas head Laura Lang starts her new job as CEO of Time Inc. (NYSE: TWX) in January, she’s not only going to be filling the nine mont… Read more »
Back in June, paidContent reported how the UK’s advertising regulator had started reprimanding Groupon (NSDQ: GRPN) after a growing number o… Read more »
It’s taken a few years, but Amazon (NSDQ: AMZN) has really ramped up the number of countries where it is selling its Kindle products. Today… Read more »
On the heels of the Economist claiming one million monthly mobile readers of its magazine across Apple (NSDQ: AAPL) and Android devices, ano… Read more »
“Save to Foursquare” buttons now appear alongside web content at New York magazine, *Time* Out, and a variety of other publishers, allowing… Read more »
Nine months after he fired Jack Griffin, Time Warner (NYSE: TWX) CEO Jeff Bewkes has finally filled the most prominent empty chair at the me… Read more »
Adobe (NSDQ: ADBE) began the month by buying online video ad manager Auditude and now it’s bring November to a close with the acquisition of… Read more »
Here’s why the most valuable part of A&N Media’s digital empire has little to do with news and its display ads, and everything to do with cl… Read more »
As the New York Times (NYSE: NYT) Co.-owned About Group continues its turnaround efforts in the face of weak display and cost-per-click ad s… Read more »
Another step in Twitter’s mobile acquisition trail: the microblogging and messaging service has acquired Whisper Systems, a enterprise mobil… Read more »
Internet advertisers this month took a fresh stab at persuading federal privacy regulators to leave them alone. The advertisers are touting… Read more »
Just a few days after DMGT said online car classifieds are proving “challenging”, AutoTrader’s operator has reported strong gains in the sam… Read more »
News of the latest hirings and exits in the digital media business in brief… Read more »
With last week’s hiring of Gilt City’s Fernando Romero, as VP of ad sales of women’s lifestyle guide DailyCandy, the company has decided tha… Read more »
Despite warnings from groups like the OECD that Europe and the U.S. are heading into recession, the flurry of online and mobile activity tha… Read more »
Apple (NSDQ: AAPL) acolytes will probably be saying “told you so” when they hear of this: sales of the iPhone, which had been in decline in… Read more »
China’s internet market is growing fast. Search engine revenue grew 20.3 percent through Q3 to 5.38 billion yuan, according to Analysys. Read more »
After weeks of rumors about Microsoft (NSDQ: MSFT) considering another bid for Yahoo (NSDQ: YHOO), Dealbook is reporting that the software g… Read more »
“We’ve done qualitative research in the UK that did tend to indicate users of Mail Online would pay something for certain aspects of the con… Read more »
Amazon’s Lovefilm has bought up adverts under its rival’s business name, as Netflix (NSDQ: NFLX) prepares to launch on Lovefilm’s home turf… Read more »
Over the past few weeks, as Prometheus Global Media, the owner of b-to-b trade magazines Adweek, The Hollywood Reporter, Billboard and Back… Read more »
Monthly figures out from Millennial Media once again show that Android is the most dominant OS on its mobile ad network — the mobile platfo… Read more »
Although advertising is the strongest part of print magazine publishers’ revenues streams, that area has been weakening for some time. In it… Read more »
The Brooklyn Bureau, a nonprofit local news site with backing from the Knight Foundation, is now live. The site will focus on civic affairs… Read more »
Follow @paidContent for more stories like this.
You're subscribed to our newsletter. If you'd like, you can update your settings