Advertising Round-Up: Oodle/AdTrader, Ofcom Backs Behavioural; Specific Media; Platform-A
– Oodle: The online classifieds aggregator network has signed a deal to spread its listings across Trader Media Group’s AdTrader.co.uk, as… Read more »
More advertising Stories
Google vs. Yahoo: Inside The Battle For Mobile-Search Dominance
By Dianne See Morrison
Yahoo (NSDQ: YHOO) may offer users better functionality, and may have wider carrier distribution deals in place — but in the race to own th… Read more »
MySpace Still Trying To Work Out How To Monetize Mobile
By James Quintana Pearce
Mobile is big for MySpace, and getting huge — around 15 percent of visitors to MySpace are via its mobile site, which represents a 400 perc… Read more »
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Traffic Marketplace Buys Social Media Ad Network fbExchange
By Rafat Ali
Online ad net Traffic Marketplace, based in Los Angeles, has made its second acquisition in the last six months: it has bought fbExchange, a… Read more »
Advertisers, IAB Try To Counter Behavioural Targeting Sceptics
Ten online advertising companies, including Google (NSDQ: GOOG) and Phorm, have signed up to a new UK code of practice on behavioural target… Read more »
ITV Earnings Call: Kangaroo Swallowed £8 Million; 'We Can't Defy The Economy'
It’s a bad day to be ITV (LSE: ITV) exec chairman Michael Grade, COO John Cresswell or finance director Ian Griffiths. As ITV recorded a tot… Read more »
Nokia Still Reviewing Policy On Free Apps
By Tricia Duryee
Two weeks ago, Nokia (NYSE: NOK) announced one of the most advanced applications stores for a mobile phone to date. The Ovi Store, which Nok… Read more »
Search Marketing Firm Kenshoo Gets Funding From Sequoia, Arts Alliance
By Tameka Kee
Search marketing technology firm Kenshoo has raised an undisclosed round of financing led by Sequoia Capital. Previous investor Arts Allianc… Read more »
Bad Year For Bonuses? Not For Google Execs
By Rory Maher
Bonuses on Wall Street may be getting slashed, but executives at plenty of other big companies are still getting their year-end payouts — e… Read more »
College Hoops: CBS Expands MMOD Video, ESPN360 To Stream 124 Conference Games
If it’s March, it’s madness. Between now and the NCAA Men’s Division I National Championship on April 6, fans will be served an all-you-can-… Read more »
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Gawker Media Breezes Through February; Other Smaller Sites Faring Well, Too
By Tameka Kee
When Gawker Media founder Nick Denton talks about plummeting display-ad revenues — as he has often recently — lots of people listen for cl… Read more »
Elevation Invests In Analytics Company MarketShare Partners
MarketShare Partners has picked up an undisclosed amount of first-round funding from private equity firm Elevation Partners. Cofounded in 20… Read more »
Hachette Retools Women's Mag Division, Hopes To Jolt Digital Side
By Tameka Kee
It’s trendy for companies these days to talk about breaking down silos to allow for more nimble execution. But some media companies are also… Read more »
Microsoft Confirms Live Search Overhaul, But Will It Be Enough?
By Tameka Kee
*Microsoft* CEO Steve Ballmer recently conceded that it would be difficult for the company to gain ground in search without a *Yahoo* partne… Read more »
10K Watch: RealNetworks Details Promotion Costs For Rhapsody North America
By Rory Maher
How much did it cost to market Rhapsody North America? RealNetworks (NSDQ: RNWK) spent $11.2 million to promote the launch of the service la… Read more »
Industry Moves: Schiller Leaves Glam To Head Sales For Comcast Interactive
Industry vet Scott Schiller is joining Comcast Interactive Media (NSDQ: CMCSA) as SVP-advertising sales, responsible for Fancast, Fandango,… Read more »
Ad Buyers Warm To Spotify As It Hits Million-User Mark
By Patrick Smith
Its growth shows no signs of slowing and its commercial strategy is stepping up a gear too: Swedish/English music streaming service Spotify,… Read more »
The SmartMoney's On Scarcity; Personal Finance Site Cuts Ad Units
By David Kaplan
Aside from the poor state of the economy and the media business in general, the downward spiral of display ad spending has pretty much been… Read more »
Social Media Photo Pub 8020 Lives Again; Saved By Camera Equipment Company
By David Kaplan
It looks like user-gen photo publisher 8020 Media is getting a second chance at life. The company has been bought by photo equipment markete… Read more »
Hearst Newspapers Tries To Figure Out Where To Build The Pay Wall
By David Kaplan
As online advertising revenues are expected to slow to little more than a trickle this year, Hearst is the latest newspaper company trying t… Read more »
Industry Moves: Universal Music; Highland Capital; BBE
– UMGD: Universal Music Group Distribution is doing away with the division between its physical and digital services and promoted three of… Read more »
Earnings Recap: Lessons From This Week's Results
By Rory Maher
Another week of earnings is behind us — what have we learned? Mainly that newspapers are still in deep trouble and that the cable business… Read more »
What To Look For In 2009: The CEO Consensus From The Jefferies Internet Conference
By Rory Maher
God knows, there’s no shortage of pessimism about the economy and the state of U.S. business these days. But put 70 CEOs in a room together… Read more »
Phorm Phorces Which? To Retract Critical Survey, Uses Defamation Threat
The retraction came in so quick, we hadn’t even seen the original press release. Under legal pressure, consumer mag Which? on Wednesday hast… Read more »
EA COO: 'The Biggest Thing Was That We Didn't Make Hits' In 2008
By Tameka Kee
*Electronic Arts* COO John Pleasants cut to the chase when he was asked about the poor performance in 2008 that sent the gaming giant’s stoc… Read more »
Getting Back On Track: Some Tips For The Music Business
By Rory Maher
Last week, in the wake of Sony (NYSE: SNE) and YouTube reupping their licensing agreement, we wrote about how rare it is to see deals betwee… Read more »
ManiaTV Cuts Half Its Staff To Entice Buyers, But Will It Be Enough?
By Tameka Kee
Like we said last week, ManiaTV’s CEO Peter Hoskins is really eager to get the digital content studio sold as soon as possible — so eager t… Read more »
10K Watch: Gannett Probably Paid Less Than $15 Million For Ripple6
By Rory Maher
Gannett (NYSE: GCI) picked up social-networking company Ripple6 in November in part because the newspaper chain’s chief digital officer Chri… Read more »
Media Agency OMD Demands Third Party-Verification For Mobile Display Ads
By Dianne See Morrison
If media agencies had to name a single issue holding back mobile advertising, they Read more »
BernsteinResearch: Global Online Ad Growth Scaled Back To 5.9 Percent — And That's The Good News
By David Kaplan
Despite all the predictions last year about online advertising’s solidity in the face of recession, the new thinking is that it will remain… Read more »
Google Deploys Ads In News Results; Shutters Bookmarking Service
By Tameka Kee
If cost-cutting and boosting revenues are the keys to thriving amid a recession, then *Google* has proven it’s adept at doing both. The late… Read more »
Yahoo CFO: 'We're Not Opposed' To A Microsoft Search Deal
By Tameka Kee
Looks like Steve Ballmer’s pot-stirring about a potential Microsoft-*Yahoo* search deal did the trick: *Yahoo* CFO Blake Jorgensen told atte… Read more »
Industry Moves: ESPN; NBCU; Hachette Filipacchi; Sanrio
– ESPN: The company is pumping up its digital efforts abroad with the hiring of Scott Sternberg as VP-international digital media for ESPN… Read more »
Search Spending Expected To Rise, But What About The Clicks?
By Tameka Kee
A pair of reports from eMarketer and The Kelsey Group paint a rosy picture of the search advertising market over the next four years — with… Read more »
Branded Content Matchmaker PlaceVine Gets $500k Seed Round
By David Kaplan
Branded entertainment sites like Bud.tv and Honeyshed have bit the dust, but the push for product integration hasn’t shown any signs of dyin… Read more »
Don't Think Gossip Sells? Check Out Perez Hilton's Traffic Numbers
By Tameka Kee
Some news organizations struggle to find the right balance between serious news and low-brow celebrity fare. Others just ditch the former al… Read more »
Earnings Call: After A Strong Q4 For Online Ads, MSLO's Q1 Web Ads Expected To Be Flat
By David Kaplan
Despite the economic pressure on Martha Stewart Living Omnimedia’s overall business in Q4, its digital offerings had a good year, thanks to… Read more »
UK Operator Orange To Offer Mobile Ad Sales For Publishers
By Dianne See Morrison
UK network operator Orange is launching a mobile ad service for third-party publishers to help drive mobile advertising. NMA.co.uk reports t… Read more »
Earnings: Discovery Revenues Flat, Ad Revenues Up 6 Percent
By Rory Maher
In another sign that cable advertising is holding up better than broadcast advertising, fourth-quarter revenues at Discovery (NSDQ: DISAB) N… Read more »
Earnings: MSLO's Online Ad Revenues Up 14 Percent; Overall Numbers Down Considerably
By Rafat Ali
Martha Stewart’s brand lost more than a bit of its shine in Q408, as contractual minimums from its once-main retailer Kmart came to an end t… Read more »
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