Internet #1 Recipient Of Ad Dollars Diverted From Other Media
The vast majority — 74 percent — of the 117 senior marketers surveyed for the Association of National Advertisers (ANA) name the internet… Read more »
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Marketers, Publishers Battle Cookie Fatigue
By Rafat Ali
From today’s “free” WSJ offerings: Marketers and publishers are fighting what may be a losing battle to increase the popularity of cookies -… Read more »
Advertisers Should Develope Mobile Market
By James Quintana Pearce
A study by Openwave has found that the cost of downloading content is inhibiting many users from doing so, but they would be happy to downlo… Read more »
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NYTCO: Internet Ads Up 23 Percent, About.com Up 25 Percent in May; 2Q Ad Forecast Cut
By Rafat Ali
No, that’s not a disconnect. The increase in internet ad revenue is impressive but online ads remain a relatively small part of the company’… Read more »
Intermix Settles With Spitzer For $7.5 Million, No Admission Of Wrongdoing
By Rafat Ali
Intermix Media will pay New York State $7.5 million over three years without admitting any wrongdoing or liability in surreptitious software… Read more »
Userplane Trades Live Chat Software For Ad Network Traffic
By Rafat Ali
Social software provider Userplane is offering ad-supported, free use of its live “chat’ application. The offer is aimed at generating traff… Read more »
Corrected: Industry Moves: Denise Warren To Head Ad Sales For New York Times Media Group
By Rafat Ali
Two key advertising appointments from the New York Times Company effective immediately: — Denise Warren to SVP-chief advertising officer fo… Read more »
ValueClick Acquires Web Clients For $141 Million, E-Babylon For $14.7 Million
By Rafat Ali
ValueClick went on a spending spree, picking up Web Marketing Holdings (Web Clients) in a deal valued at $141 million — $122 million cash,… Read more »
German Youth Media Protection Watchdogs Look Into Ringtone Advertising
By James Quintana Pearce
The uprising against advertisments of ringtones has moved into Germany, with the Commission for Youth Media Protection (KJM) investigating a… Read more »
This Is Only The Beginning Of New Age Marketing
By James Quintana Pearce
Sudhin Mathur, the general manager of Sony Ericsson India, has written a short piece pointing out that consumers want more from their mobile… Read more »
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QR Game For Shoppers
By James Quintana Pearce
This is pretty interesting…a Japanese store is using QR Codes as a promotional gimmick.
“Shoppers navigated through the area towards a goa… Read more »
PointRoll Rich Media Ad Firm Acquired by Gannett For $100 Million
Newspaper giant Gannett is buying rich media online ad firm PointRoll in a deal valued at more than $100 million, according to this story.… Read more »
Merrill Lynch Predicts Sponsored Search Spending Will Increase By 47 Percent This Year
By Rafat Ali
Merrill Lynch analyst Lauren Rich Fine estimates that paid search and paid inclusion together could reach $5.5 billion this year — 45 perce… Read more »
Yahoo Sells Ads On WAP Page
By James Quintana Pearce
“Mobile content provider Mobile Commerce has secured a deal with search marketing firm Overture to launch a mobile travel deals search servi… Read more »
Cinema's Fight Back With Mobile Content
By James Quintana Pearce
The death of cinemas has long been predicted with claims that people will download movies free from BitTorrent — ignoring some pretty signi… Read more »
Digital Ads On Mobiles
By James Quintana Pearce
Daryl Arnold, the CEO of digital marketing agency Profero, has some insights on digital advertising on mobiles. “If you talk about digital Read more »
Google's "Media Company" Lable Rankles
By Rafat Ali
Following the fuss over Google being valued higher than Time Warner by the market-cap measure, Silicon.com offers a solidly cynical look at… Read more »
MediaInteractive: Online News Execs Search For Answers; ESPN's Skipper Offers Some
By Rafat Ali
About 200 online news execs and vendors are meeting in New Orleans this week for the Editor & Publisher/MediaWeek Interactive Media Conferen… Read more »
BlogAds Expands Genre-Based Ad Networks; Battelle Offers More Info About His Planned Blog Net
By Rafat Ali
BlogAds now includes 17 ad alliances or networks, clusters of blogs with common themes banding together to attract advertisers. For instance… Read more »
CPG Company Sells Mobile Content Online
By James Quintana Pearce
Julie Ask (of the Ringback Experiment fame) has noted that Versaly Entertainment is supporting the mobile content portal of SoBe, a beverage… Read more »
SBC, Bell South Will Pay AOL To Include YellowPages.com Listings
By Rafat Ali
SBC and BellSouth have cut a deal to include listings from YellowPages.com on AOL Yellow Pages. The deal should be be good for both parties:… Read more »
The AOL Web Launch Drumroll Gets Louder
By Rafat Ali
AOL CEO Jonathan F. Miller tells BusinessWeek: “There’s no return to the walled garden whatsoever. This gives the company a chance to play i… Read more »
Cost Of Digital Media Rising Fast
By Rafat Ali
Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media and president of SMG Next, predicts that rising digital media costs ev… Read more »
Scripps Buys Shopzilla Comparison Shopping Search Engine For $525 Million
Updated: The media/newspaper/TV company E. W. Scripps is buying out comparison shopping engine Shopzilla, for $525 million in cash. Besides… Read more »
Google Woos B2B Search Biz
By Rafat Ali
Google is targeting B2B with a Millward Brown study that shows how search advertising can be more effective than traditional trade journals,… Read more »
Apple Expands iTunes Commission Program To UK, Ireland
By Rafat Ali
Apple has launched the iTunes Affiliate Programme in the UK and Ireland, making a total of 17 Eurpoean countries offering the affiliate opti… Read more »
Web Ad Spending Up 8.2 Percent in 1Q05
By Rafat Ali
The 1Q05 online ad spend increased to $1.9 billion, up 8.2 percent over the first quarter of 2004. That represents 5.7 percent of the total… Read more »
More on CNET’s TV.com
By Rafat Ali
To the Wall Street Journal, the launch of TV.com “highlights how the booming online ad market has revived the fortunes of once-downtrodden W… Read more »
The Future Of Mobile Advertising
By James Quintana Pearce
Cringe at the blatant commercialism if you will, but the Korean’s are ahead of most of the world on most mobile content matters, and I belie… Read more »
MSN Music Starts Major Marketing Push With Buy One-Get Five Campaign
By Rafat Ali
MSN hopes to get some attention for MSN Music in the increasingly cluttered digital music sales arena with a major multi-media, cross-channe… Read more »
C4 Hails Mobile As ‘Next Big Thing In Interactivty’
By James Quintana Pearce
Merlin Inkley, head of airtime management at Channel 4 in the UK, told the audience at an interactive TV conference that “mobile telephones,… Read more »
Scripps Broadband “Living” Debuts
By Rafat Ali
Scripps may lead the pack when it comes to adding commercial broadband layers to existing content. The latest effort is Living.com, a new br… Read more »
UPDATE: Study: Gens X, Y Want Ad-Supported Music Via Mobile Phone
By James Quintana Pearce
The Management Network Group has released a study on what 13-34 year-olds want from their mobile phone.
34% were interested in mobile mus… Read more »
Zip TV Unveils Plans To Expand Interactive Offer Through Mobile
By James Quintana Pearce
Zip TV plans to launch “a range of mobile applications to extend its offering beyond pure red-button interactivity”. The plans include all f… Read more »
Pick Your Poison: Crazy Frog Or Sudoku?
By James Quintana Pearce
This is an interesting article about what the author sees as two distinct groups of mobile content buyers — referred to as ‘passive’ and ‘a… Read more »
Personalized Recommendations For Mobile Content
By James Quintana Pearce
PurpleAce has sold its Ripple product to Information Gateway. Ripple is a recommendation product…when customers go to Information Gateway’… Read more »
CTIA Partners With MMA On Mobile Content Marketing Guidelines
By James Quintana Pearce
The Mobile Marketing Association and wireless carrier association CTIA released guidelines outlining policies for wireless carriers and cont… Read more »
Futurologist Predicts Need For ‘Digital Bubble’
By James Quintana Pearce
This one’s a bit strange…”People will soon need a ‘digital bubble’ to protect them from unwanted electronic information, according to BT f… Read more »
Interactive Advertising: The Tail Wagging The Dog
By Rafat Ali
The iMedia Agency Summit kicked off in Amelia Island last night as interactive marketers grapple with the perception that online is the tail… Read more »
Respond Mobile Uses Cheap TV Ads To Launch Adult Brand
By James Quintana Pearce
Respond Mobile said it is at contract stage with 7 UK and European adult TV stations to launch the “Candy Lounge” brand across Europe using… Read more »
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