CTIA Partners With MMA On Mobile Content Marketing Guidelines
The Mobile Marketing Association and wireless carrier association CTIA released guidelines outlining policies for wireless carriers and cont… Read more »
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Futurologist Predicts Need For ‘Digital Bubble’
By James Quintana Pearce
This one’s a bit strange…”People will soon need a ‘digital bubble’ to protect them from unwanted electronic information, according to BT f… Read more »
Interactive Advertising: The Tail Wagging The Dog
By Rafat Ali
The iMedia Agency Summit kicked off in Amelia Island last night as interactive marketers grapple with the perception that online is the tail… Read more »
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Respond Mobile Uses Cheap TV Ads To Launch Adult Brand
By James Quintana Pearce
Respond Mobile said it is at contract stage with 7 UK and European adult TV stations to launch the “Candy Lounge” brand across Europe using… Read more »
BitTorrent’s Bram Cohen Preparing To Launch Ad-Supported Search Engine
By Rafat Ali
BitTorrent’s first major commercial product will be an ad-supported search engine for media and files available for BitTorrent download. Acc… Read more »
Best Buy Has 11-Month Exclusive Deal To Sponsor New MSNBC.com Digital Life Section
By Rafat Ali
The 11-month deal with Best Buy starting this May and running through April 2006 is “the single largest sponsorship of any feature in the hi… Read more »
Google Gets To Know You
By Rafat Ali
To some observers, two of Google’s latest moves — the personalized home page and My Search History — help answer the company’s need to kno… Read more »
JibJab Team Will Create Web-ertainment For A-B
By Rafat Ali
A-B knows how to create buzz; its winning streak with Super Bowl ads and the way its campaigns enter the vernacular are proof. But the mega-… Read more »
3 And Flytxt Link To Run Video Ad For Cult Film
By James Quintana Pearce
RedBus Film Distribution has paid 3UK for 100,000 customers of the telco to download a 60 second ad for the new film It’s All Gone Pete Tong… Read more »
@ Syndicate: Audio: RSS & Advertising – An Expanding Impact
At the Syndicate Conference yesterday, a session around the topic everyone is thinking about: advertising in RSS feeds. The panel consisted… Read more »
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ContentBiz 2005: Case study: How SSWUG.com Increased Paid Subs 175 Percent
By Rafat Ali
Editor’s note: paidContent guest blogger David Eckoff takes more away from one session in a conference than some people do from an entire c… Read more »
Broadband In-Stream Ad Guidelines
The Interactive Advertising Bureau (IAB) is seeking feedback on suggested guidelines for the use of in-stream ads. Among the guidelines it i… Read more »
Google Announces AdSense Feeds Beta; Yahoo Publishes Media RSS 1.0
By Rafat Ali
Google moved its AdSense for feeds out of a small trial for a select few into beta Tuesday. It follows the AdSense model of content-relevan… Read more »
@ Syndicate: Audio: Martin Nisenholtz’s Keynote
Martin Nisenholtz, the head of NY Times corporate digital, is speaking at the Syndicate Conference right now. He ditched his prepared speech… Read more »
Claim: More Than 1 Billion Ad-Supported Or Sponsored Streams A Month
By Rafat Ali
AccuStream’s latest report claims that more than 1 billion streams a month have “some form of streaming advertising or sponsorship support (… Read more »
Stock Info On Wheels
By Rafat Ali
FinancialContent, Inc. will provide stock market data to Interactive Taxi, a 600-plus fleet of cabs with touchscreen video displays in the b… Read more »
SmartVideo Brings Ad-Supported Music Videos To Mobiles
By James Quintana Pearce
SmartVideo Technologies has teamed with the Digital Music Video (DMV) Network to launch an “advertising-supported video channel that feature… Read more »
Some People Still Don’t Get RSS
By Rafat Ali
Literally and figuratively. MarketingSherpa warns against (pay link after 5/23) using RSS as a substitute for email and AdRants warns agains… Read more »
Xbox 360: Microsoft’s Newest Media Center
By Rafat Ali
Microsoft officially unveiled Xbox 360 Thursday night on MTV, a couple of days after camera phone pix from the taping of the show leaked rem… Read more »
SingTel Teams With Microsoft To Promote Mobile Content
By James Quintana Pearce
SingTel has launched “a continuous “crawler” or ticker information for smartphones using the Windows Mobile operating system”.
Pieter Knook,… Read more »
PlayPhone Increases Content Distribution Channels
By James Quintana Pearce
PlayPhone has launched a new content management and distribution platform called “PlayP(R)”. “The PlayP Platform expands PlayPhone’s direct-… Read more »
ContentBiz2005: Anne Holland, Publisher, Marketing Sherpa, Opening Remarks
By Rafat Ali
Dorian Benkoil. Anne Holland, publisher of Marketing Sherpa, opened with three main points:
– Advertising is coming back. For a large numb… Read more »
ContentBiz2005: How to Frame the Conference?
By Rafat Ali
Dorian Benkoil.
Rafat and I talked before this conference about how we might approach it, and came up with a legitimate question: In today’s… Read more »
Local TV Websites Form Ad Network
Ad networks are all the rage, again; this time, about 150 local stations and WorldNow, a TV website developer and operator (like IBS) have… Read more »
More On SBC’s Entertainment Marketing
By Rafat Ali
The Sunday edition of the St. Louis Post-Dispatch included a full-page glossy insert from SBC offering “Big time entertainment! One low pric… Read more »
Yahoo Finance’s BMW3 Campaign: Goes Too Far?
Yahoo Finance has a new twist on advertiser integration: for the new BMW 3 campaign on the site, it is turning on the “e”s in the section t… Read more »
SBC, Fox In Joint Marketing Deal For “Fantastic Four”
By Rafat Ali
SBC’s latest marquee marketing alliance is with Fox for upcoming release “Fantastic Four.” This is the second major motion picture deal for… Read more »
Nike Launches Mobile Site
By James Quintana Pearce
Nike has launched its first full WAP site for its global Nike Showdown street skills initiative, where people send in videos of themselves s… Read more »
Targeted Ads For Mobile Video
This is new: inserting ads within mobile video downloads and streams..new software by Lightningcast allows mobile video providers to “seamle… Read more »
Use Vodafone To Build A Racing Crew
By James Quintana Pearce
This is a pretty smart move by Vodafone, and a pretty intense exercise in product placement. A new street racing game from THQ Wireless –… Read more »
Mobilizing History
By James Quintana Pearce
The History Channel has launched a mobile website, allowing visitors to “access quizzes, trivia, and programming information via their smart… Read more »
Targeted Ads For Mobile Video (PDF)
By James Quintana Pearce
Lightningcast has announced the launch of its Mobile Video Advertising Solution, which allows mobile video providers to “seamlessly and dyna… Read more »
It’s Google’s World … But Not Everyone Wants To Live In It
By Rafat Ali
It’s almost impossible to go a day without a Google link no matter how tempting that might be. — Interfax China: Google will be allowed to… Read more »
Nike iD Billboard Invites Mobile Users
By James Quintana Pearce
Nike have developed a way to let people customize their own shoes, and are promoting it on the Reuters sign in Times Square. Passersby can “… Read more »
The Sony PSP As Marketing Tool
By Rafat Ali
Sony’s new PSP, with its vivid video, sleek design and hot sales, could be an answer for advertisers and marketers chasing increasingly elus… Read more »
Online Advertising Galore
By Rafat Ali
Hard to turn around without seeing an online advertising story these days. Here are a few:– Internet Ads Click With Firms; Some Shift Budge… Read more »
AOL Music Nets Chevy Ad Millions
By Rafat Ali
According to the New York Post, Cherolet has signed a sponsorship deal with AOL Music worth about $5 million. Chevy will sponsor AOL Music S… Read more »
Online Ad Market Nears $10 Billion Mark
By Rafat Ali
The IAB issued its analysis of online advertising in 2004, reporting revenues up totaling over $9.6 billion, nearly 33 percent over 2003. Th… Read more »
Ann Summers Launches WAP Site
By James Quintana Pearce
Ann Summers (a high street store that sexual toys and things) has launched a WAP site featuring a downloadable voucher offering £5 off a £… Read more »
Stalking Consumers Across The Web To Pitch Products Gains Acceptance
By Rafat Ali
Sounds like “behavioral marketing” was on the buzzword bingo card at this week’s Ad:Tech. Wired News’ Joanna Glasner explains that one perso… Read more »
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