Optimedia Forms Tech-Focused Unit
Publicis Groupe’s Optimedia has launched a new unit focused on emerging tech… the new unit will work with programmers to place content on… Read more »
Publicis Groupe’s Optimedia has launched a new unit focused on emerging tech… the new unit will work with programmers to place content on… Read more »
The lame MediaPost hyperbole, but an interesting way for live broadband-TV simulcast streams to incoporate advertising. The new NCAA live ba… Read more »
(sub. req.): A disturbing yet obvious trend…More and more Web publishers are requesting personal details in an effort to serve up targeted… Read more »
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This may be the moment online radio went mainstream, at least as far as marketers are concerned…AOL has signed a deal with an ad sales com… Read more »
Well, yeah, maybe…”I’m convinced that this new model, in which advertisers only pay for success, will influence Read more »
Forbes.com is hitting the big gun, Wall Street Journal (the print version), in touting its bigger reach…In one online campaign, Forbes.com… Read more »
(sub. req.): More sites are tracking their users’ behavior to let advertisers serve targeted ads. Revenue Science is set to announce that FT… Read more »
Quigo announced today it closed a $5 million round of venture funding as the New York search startup prepares to take on Google in the conte… Read more »
(sub. req.): A front-page story in today’s WSJ about the comeback of online advertising, with Yahoo as the main example… Read more »
Search marketing firm FindWhat.com is getting into the desktop software business, having agreed to acquire Comet Systems for up to $33.5 mil… Read more »
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SportsLine.com has tied up with Viewpoint to pre-cache and display video ads on the its website…Viewpoint’s technology, called AirTime, en… Read more »
Some interesting (well, only if you’ve been reading ClickZ and related sites long enough, and are an online media news junkie) changes at Cl… Read more »
The New York Times Co.’s digital unit is chugging along. January ad revenues were up 42.3 percent compared to January ’03. Could the decent… Read more »
Online ad revenue hit $2.2 billion for the fourth quarter of 2003 and $7.2 billion for the year, according to data released by industry grou… Read more »
The point being that the majority of these apps are marketer-driven, with no real consumer use…period. Desktop bugging, I call it… Read more »
The UK arm of MSN is halting the sale of pop-up ads, and has pledged to phase out pop-under formats by the summer. The announcement doesn’t… Read more »
Media planning agency Starcom USA is set to run spots for Lego, Kellogg’s and Nintendo on Nickelodeon’s Nick.com. The video ads on Nick.com,… Read more »
Well, not exactly, since it already had the video offering on its site for a while now, but it has started accepting ads in between those cl… Read more »
Well, just about anything related to RSS gets branded visionary these days, so why not this: I have written about RSSAds here before, and th… Read more »
Rich media technology provider Eyeblaster announced the closing of an $8 million round of venture capital funding from New York-based Insigh… Read more »
Transcript of the session from the RSS Winterfest conference…very interesting…”There Read more »
(via Chris Pirillo on RSS Winterfest): An interesting and controversial experiment in inserting ads in RSS feeds…a beta company called RSS… Read more »
Online publishers play a major role in determining the impact of Microsoft’s decision on user experience and ad effectiveness. Many seem unf… Read more »
A rich media technology company has launched a pop-up blocker alternative that assures advertisers of a viewable impression even if their po… Read more »
(sub. req.): “Ads are a small price to pay for free content; in some cases they may even enhance, rather than spoil, the digital experience.… Read more »
More than a dozen media sites, including MSN, ESPN, Lycos and iVillage, will run full-motion video commercials from Pepsi, AT&T, Honda, Vona… Read more »
The larger Web publishers…have reduced use of pop-up and pop-under ads. At Sportsline, pop-ups represented 5 to 10 percent of its ad reven… Read more »
Among them, eDiets, which is pushing its subscription diet plans…Last year, eDiets spent $23 million, or about two-thirds of its annual ex… Read more »
Google is developing a service that could dramatically extend the reach of its lucrative keyword-based advertising by linking such ads to e-… Read more »
A Chicago federal judge on Wednesday upheld a $512 million patent verdict against Microsoft that could ultimately force major changes in man… Read more »
The Ultramercial Read more »
– Newmark’s still not up for selling: Despite that rather enthusiastic ‘valuation’ of MySpace at $15 billion on Wednesday, Craig Newmark sa… Read more »
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