More advertising Stories

“Vodafone has signed up to be the first sponsor of an Australian mobile soap opera in an ambush marketing deal designed to put its brand on… Read more »

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ZKid Network has is negotiating to put its “safe internet surfing” service on mobile phones. Michael DeMaio, the head of creative marketing… Read more »

Many in the mobile industry believe that content is what will keep the revenue of mobile operators growing in the future — which is a probl… Read more »

Major advertising agencies including WPP Group, Aegis and Omnicom are on the lookout to acquire or partner with a mobile marketing agency. “… Read more »

Canadian companies Digital Youth Network and Pacific Newspaper Group (publisher of The Province) have teamed up to offer a “Mobile On Demand… Read more »

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As mobiles become increasingly important as a content channel, they also become increasingly important as an advertising channel. This artic… Read more »

This is another interesting thing I found today while looking at Yahoo’s jobs list…it is looking for a product director for a new initiati… Read more »

NTT DoCoMo has demonstrated digital binoculars at Expo 2005 that “will recognise certain objects and details about them will appear in the e… Read more »

Alatto is trialling a WAP content discovery service with four European operators that allows users to store addresses of WAP pages they like… Read more »

I’m sure you’ve all received messages inviting you to join SMS.ac (which stands for “Short Message Service, Always Connected”). I’ve receive… Read more »

The National Telecommunications Commission in the Philippines has released guidelines on mobile spam. Unfortunately, the writer of the artic… Read more »

This is an interesting concept… “Each day, high-value and desirable items can be bought for pennies by submitting the lowest unique bid vi… Read more »

An interview with Ken Goldstein, executive VP and managing director of Disney Online, on the company’s video efforts…
“What we’ve seen cha… Read more »

Online advertising firm DoubleClick, which is suffering from pricing pressures from online advertisers, said it had hired Lazard Freres & Co… Read more »

Dave Morgan has some good advice on targeting ads: “It’s not enough to say, ‘Ads are the cost of doing business,’ if consumers want free con… Read more »

Some publishers, still clinging to the ad revenue from pop-ups, are exploiting a workaround in IE and other browsers to send pop-up ads desp… Read more »

Targeted advertising on TV is getting major interest from VCs now…Most cable operators plan to make household-level TV advertising availab… Read more »

ContextWeb stepped into a crowded ring of contextual advertising solutions, with the launch of ContextAd, and news of $3 million in venture… Read more »

A detailed state-of-the market story on the UK online ad market…”What happens, in a few years time, when the ordinary person thinks of loo… Read more »

Sales from online advertising hit $4.6 billion in the first half of 2004, up more than 40 percent from the same period the previous year…A… Read more »

Like rival WSJ.com, it is going with Revenue Science…Eight segments have been identified for advertisers: Business Education, Institutiona… Read more »

Digital media distribution firm DG Systems has acquired TV commercial database company Source TV.
Source TV, headquartered in Boca Raton, F… Read more »

In a move that will bring TV commercial-like advertising to the online business publishers, Unicast has announced deals with four top busine… Read more »

The sell-side online ad meme continues….
Jeff Jarvis elaborates on it: “It gives the advertiser, the publisher, and the reader all more co… Read more »

Two related conversations are going on about ad models and its relevance to publishers and bloggers:
– The first one is a theory by John Ba… Read more »

Cross-media ad sales are great in theory, but hard to pull off in practice. The team at MSNBC.com, MSNBC cable, and NBC News are working to… Read more »

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