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Dartboard; one dart on bull's eye while three darts are off-target
photo: Corbis / Chat Roberts

TV advertising remains healthy, but platform operators want a bigger slice of the pie. Next year, some will introduce targeted advertising to their set top boxes, promising greater granularity and more effectiveness to marketers. Read more »

New York - Ross2085 http://bit.ly/UN6XAI // Boxing gloves - Shutterstock/OZaiachin http://shutr.bz/UN7brm
photo: New York - Ross2085 http://bit.ly/UN6XAI // Boxing gloves - Shutterstock/OZaiachin http://shutr.bz/UN7brm

A U.S. election bump lifts the newspaper above the venerable broadcaster, as the two British news orgs vie for American readers. But closer inspection shows the BBC remains the more popular brand. Read more »

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