More advertising Stories

Photo: Monaco Mediax ©
photo: Photo: Monaco Mediax ©

As web advertising faces challenges, how can an operating system and a VoIP service show more ads whilst not disrupting users? By threading them so deeply in to the technologies that no-one notices, Microsoft and Skype say. Read more »

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Interactive Newsprint

Print and digital media are so disconnected, they often appear a lifetime apart. But new technology promises to bridge the divide and save newspapers by bringing interactive buttons, Facebook likes and audio playback to newsprint. Read more »

slingdigital
photo: Sling Digital

Sling Digital is taking what it calls the Moneyball approach to Twitter ads, letting customer buy cheap keywords that still connect to the audiences they are targeting. The service analyzes users’ conversations to find out what they’re talking about and who they’re following and sharing from. Read more at GigaOM »

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As more newspapers roll out metered paywalls and subscription plans, trying to duplicate the success of the New York Times, some journalists hope that being funded by readers will help stop the ad-driven pageview race and save quality journalism. But this argument is fundamentally flawed. Read more at GigaOM »

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