Magazine Publishers Start To Coalesce Around Better Digital Metrics
Hearst is following Conde Nast’s lead and will start releasing metrics on its paid iPad editions, the company announced today. Separately, t… Read more »
News Corp Wants A Piece Of Digital Auto Classifieds Market
photo: Team Submarine
It could be all-change in one of UK news publishers’ biggest online sectors, car classified ads.
News Corp.’s News International is ready t… Read more »
Industry Moves: Hearst; WebCollage; AccentHealth; Magnetic
– Hearst Newspapers: Lincoln Millstein has been promoted to EVP and deputy group head of Hearst Newspapers, from SVP of digital media. His… Read more »
Paywall Promos: How Far Should Newspapers Open The Door?
photo: Corbis
As newspapers lock content behind paywalls, marketers are opening that same content right back up again through campaigns that provide reade… Read more »
Suddenly, Spotify Is Ad Buyers' Favourite Thing
photo: BBC / AMC
UK advertising buyers now say Spotify is the outlet they enjoy the best experience with. Read more »
Video: Print's Not Dead, It's Getting High In The Sky
photo: Flickr / kossy@finedays
So, this is how it ends for the printed word? Thirty-thousand feet up, back against a wall, with only a street poet’s meter to defend it? Read more »
Many Brands Are Paying To Show Ads To Bots, Piracy Sites
photo: Corbis / Chat Roberts
“Fraud is the elephant in the digital room” according to a report on digital ad campaigns published today by metrics company comScore (NSDQ:… Read more »
Industry Moves: Azullo; Thrillist; DataXu; Meredith
– Azullo: Tim Brooks has been appointed chairman of digital advertising technology company Azullo. Formerly managing director of Guardian N… Read more »
AP Goes To Its Board To Replace Curley; Hires McClatchy's Pruitt As CEO
The Associated Press board didn’t go far afield to hire the president and CEO who will succeed Tom Curley this summer. Gary Pruitt is as in… Read more »
Yahoo Video Chief: How To Get $3 Billion Closer To $50 Billion
photo: Corbis / Jonathan Gelber
This year is only the beginning. That was the essential message Tuesday from Yahoo’s head of video and original programming, Erin McPherson,… Read more »
Social Magazine Apps Grapple With Advertising
Now that Forbes has 460,000 subscribers on Flipboard and 900,000 across properties on Google (NSDQ: GOOG) Currents, the brand is close to ad… Read more »
Facebook Broke Antitrust Law By Choking Ads Says Developer
Facebook engaged in an illegal conspiracy to monopolize the market for display ads says the maker of PageRage, a product that lets users per… Read more »
Nielsen, GroupM To Develop New Ratings Tool
As more people watch TV content on something other than TV, ad firms and their clients are eager for a tool that lets them analyze the succe… Read more »
YouTube Isn't Just Short-Attention-Span Theater Anymore
photo: Ethan Miller/Getty Images
YouTube’s initial $100 million investment into original premium content channels has been amply played up as a bold, risky venture into the… Read more »
Newspapers And Video: Slow And Steady Or Flood The Zone?
photo: Shutterstock / Johan Larson
The Wall Street Journal (NSDQ: NWS) has embraced video with gusto. The venerable paper is pumping out hours of live news clips and splashing… Read more »
McDonald's Suffers New Hashtag Hiccup On Twitter
photo: Flickr / Davidlohr Bueso
McDonald’s is launching a new social media campaign just two months after its last effort backfired disastrously. Unfortunately, Twitter use… Read more »
More Papers Put Faith In Daily Deals And Tablet Payments As Profit Shrinks
Some low-hanging fruit in newspapers’ shrivelling orchard – Trinity Mirror (LSE: TNI) says it is investing in a Groupon (NSDQ: GRPN) copycat… Read more »
Condé Nast Will Give Advertisers More Metrics On Tablet Editions
photo: Amazon
Months after it began testing a program that provided select advertisers with information about the readers of tablet editions, Condé Nast… Read more »
Social Media Display Fuelling Ongoing Internet Ad Growth
photo: Galushko Sergey / Shutterstock
The internet will attract 21 percent more ad spend each year on its way to gobbling 22.1 percent of the total market by 2014, according to l… Read more »
InsideHook Targets Successful Dude Demographic
There are guide sites aplenty for college guys or for men in their 20′s. But what happens when one-time keg guzzlers and adrenaline junkies… Read more »
Cratering Search & Display Sectors Drove U.S. Ad Market Into Decline in Q4
Driven down by big fourth-quarter declines in digital advertising, the total U.S. ad market grew only 0.8 percent for all of 2011, a report… Read more »
Rentrak Edges Further Onto Nielsen's TV Turf
photo: Flickr/Midnight-digital
After enjoying a ratings monopoly during television’s first six decades, Nielsen increasingly finds itself challenged by upstart competitors… Read more »
Press+ Opens Pay Model Data Vault
photo: Shutterstock / Maxx-Studio
Earlier this week, the Project on Excellence in Journalism issued a detailed digital revenue study that left out even the most basic details… Read more »
Is Facebook Worth $100 Billion? Investors Bullish, Analyst Cautious
photo: Background: Shutterstock/Longquattro & Zuckerberg: Jason McELweenie/Flickr
Facebook’s value has risen to $100 billion since its IPO announcement, based on private trades of its stock. But could Mark Zuckerberg justi… Read more »
NBC Sports Doubles Olympic Digital Ad Revenue With Time Left On The Clock
photo: Shutterstock / Steve Heap
NBC (NSDQ: CMCSA) Sports sold $25 million in digital advertising for the 2008 Beijing Olympics — and has more than doubled the amount for t… Read more »
Staggered Sponsored Tweet Campaigns Ruled OK
A controversial Twitter marketing campaign that used celebrities, not Promoted Tweets, to advertise chocolate did not cross a line, the UK’s… Read more »
Spam Lawsuits Weigh On Twilio, Group Texting Apps
photo: Flickr / whiteafrican
Group messaging apps continue to be both a hot communications tool and a legal minefield. Like other developers who decided to build first a… Read more »
Videoplaza Plots 'Device-Agnostic' Future For Ads
Ad delivery firm Videoplaza is taking the wraps off a new system that it says will help advertisers and media companies make money from thei… Read more »
The Missed Opportunity In Cable VOD
photo: Flickr / Robert S. Donovan
U.S. consumers are increasing the amount of time they spend on internet video-on-demand services like Netflix (NSDQ: NFLX), and cable compan… Read more »
Pew: Papers' Biggest Revenue Threat Is Inertia; Second Biggest Is Action
photo: Shutterstock / Elena Blokhina
Before we get into the results of the latest detailed look at how U.S. newspapers are faring on the digital revenue front, let’s get one ser… Read more »
Mail.ru Yanks Domestic Ads From ICQ
Mail.ru’s DST may have spent $187.5 million taking ICQ off AOL’s hands, but it’s in no rush to make a direct return on the veteran IM servic… Read more »
Facebook Buys Some Time But Hasn't Solved Mobile
photo: Shutterstock / Annette Shaff
Last November after our paidContent Entertainment conference in Los Angeles, I got to talking with a gentleman in the advertising business w… Read more »
Industry Moves: Forbes; Digitas Health; MSLO; Time Inc; TwelvefoldMedia
Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business…
– Forbes Media: *Mered… Read more »
Cudo Blames Vendor For Pirated E-Book Deal, Grosses AUD $230k
photo: Cudo
Cudo, the Microsoft-backed Australian daily deal site that offered a $99 Chinese e-reader bundled with a CD of pirated e-books (Stephen King… Read more »
Microsoft-Backed Daily Deal Site Sells E-Reader Bundled With Pirated Titles
photo: Cudo
Australian daily deal site Cudo, which is backed by Microsoft (NSDQ: MSFT), has a great deal for you if you like pirated e-books. Stephen Ki… Read more »
Facebook Ads Firm Brighter Option Acquired By Buddy Media
photo: Madison Ave: Life In LDN/Flickr & Wall Street: ToonariPost/Flickr & Zuckerberg: Jason McELweenie/Flickr
With Facebook’s advertising fortunes taking off, one cog in that machine has become an M&A target. Social marketing platform operator Buddy… Read more »
FT Digital Subscriptions Surpass Print In U.S. As Sign-Ups Slow
The Financial Times is still signing up new digital subscribers, but at the slowest rate since iPad lit up its business model in mid-2010. Read more »
Social TV Startup Zeebox Seeks Impact With TV Campaign
photo: Zeebox
One of the nascent social TV space’s most interesting new second-screen software services will this week court mainstream users with a natio… Read more »
Industry Moves: NPR; C3 Metrics; MSLO; Callaway Digital Arts; Twitter
Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business…
– NPR: The radio news… Read more »
Stanford’s Jonathan Mayer On Fixing Privacy
photo: Jonathan Mayer's Stanford page
Jonathan Mayer is the grad student whose research on internet tracking set off an explosive series of media reports and a flurry of privacy… Read more »
