Medialets Launches Platform To Match Mobile Advertisers And Publishers
Medialets, which creates rich-media mobile ads for companies including Coca-Cola and Toyota, announced Tuesday a new platform designed to pa… Read more »
Will Groupon's Deal With Deutsche Telekom Be A Winning Template For Growth?
Today we know a bit more about how Groupon (NSDQ: GRPN) plans to extend its business opportunities in the years ahead: mobile services will… Read more »
Univision Launches 'Noticias' Spanish-Language News App For iPhone, Android
photo: Univision
Hispanics, according to Nielsen, have the second-highest penetration of smartphone usage among U.S. ethnic groups, and today brings news of… Read more »
Google Dodges Lawsuit Over Ads On Undeveloped Websites
A federal judge in California turned down a would-be class action lawsuit that sought millions of dollars in refunds for companies whose ads… Read more »
All In The Family: AOL, Bonnier's Parenting Group Form Ad, Content Alliance
AOL (NYSE: AOL) may have recently had a high-profile rap on the knuckles from a shareholder not pleased with the company’s direction, but it… Read more »
Mobile Ads Join The IPO Boom As Millennial Looks For Public Investment
Mobile ad company Millennial Media is going to try its hand in the public markets, filing papers Thursday for a $75 million initial public o… Read more »
BBC World Service To Run Ads On Some Websites And Radio Stations
photo: zawtowers
The BBC Trust has approved plans to run advertising on a number of BBC World Service websites as well as in radio broadcasts for the first t… Read more »
Deloitte Buys In To Mobile Apps, Pays $40-50M For Apple's Friend Ubermind
Management consultancy Deloitte today became the latest company to buy into the app marketplace with the news that it has bought the Seattle… Read more »
Jumptap: Apple Has Highest Click-Through Rates Among Mobile Ad Platforms
The latest monthly figures from independent mobile ad network Jumptap reveal that Android has continued to solidify its lead as the most dom… Read more »
What The Analysts Asked Yahoo Today, And How The New CEO Responded
The markets didn’t punish Yahoo (NSDQ: YHOO) today when it announced it would appoint a payments technology specialist, Scott Thompson, as i… Read more »
Report: Apple Snags Adobe, Yahoo Vet Teresi To Lead iAd Group
Apple (NSDQ: AAPL) has reportedly hired a new leader for its iAd effort, in hopes of getting its home-grown solution for in-app advertising… Read more »
Are Newspapers Finally Figuring Out How To Reward Their Best Customers?
photo: Corbis
This may be the year where newspapers finally drop the idea of treating all news as a product, and all readers as customers.
One early sig… Read more »
Disney-Comcast Strike Broad Cross-Platform Content Deal
photo: Disney's Mickey Mouse Clubhouse
Comcast (NSDQ: CMCSA) Xfinity TV subscribers stymied by the lack of access to iPad app WatchESPN have relief in sight: a new multi-year, cro… Read more »
Microsoft Resolves 'Really?!' Ad Lawsuit Over Windows 7 Phone
A novelty company has ended its dispute with Microsoft (NSDQ: MSFT) in which it had accused the Seattle giant of ripping off its concept for… Read more »
Unruly Raises $25 Million For Social Video Advertising
Already in our headlines today for a hiccup over its Google (NSDQ: GOOG) Chrome campaign, Unruly Media, which makes video campaigns designed… Read more »
Report: Yahoo To Name PayPal Head As CEO. Sign Of A More Commercial Push?
photo: Corbis
Yahoo (NSDQ: YHOO) faced a pretty big whack of upheavals in 2011 — not least of which was the none-too-quiet departure of their outspoken f… Read more »
Google Demotes Chrome In Own Listings To Repent For Paid Links
Google (NSDQ: GOOG) appears at odds with a London advertising company it hired to promote Chrome, after the campaign potentially broke Googl… Read more »
No Startup Is Better Than Foursquare With New Products
About two years ago, Fred Wilson and I were talking about which startups we found interesting and I mentioned offhandedly that Foursquare wa… Read more »
Report: Apple To Hold Event In NYC. Publishing, Advertising In The Mix?
A new year, and a crisp, new Apple (NSDQ: AAPL) rumor to kick things off: the company is reportedly planning an event for the end of the mon… Read more »
What's Coming In 2012
photo: Corbis / Ocean
Last week, the paidContent staff analyzed the sectors we cover most, highlighting the key people, companies and trends to watch in 2012. Som… Read more »
What's Coming In 2012: The Age Of Ubiquity (For Some)
photo: Boston Globe
This is the last in a series of posts that highlighted key people, companies and trends to watch in 2012 in the sectors we cover most, from… Read more »
What's Coming In 2012: Digital Advertising, Up Close And Personal
photo: Corbis / Paul Hardy
This is the fifth in a series of posts this week that will highlight key people, companies and trends to watch in 2012 in the sectors we cov… Read more »
Linear TV Consumption Is Growing, But Is Ad Spend?
photo: Flickr / dhammza
When you consider the internet, on-demand services, games consoles, mobiles, apps and [fill in your personal favorite here], we have more wa… Read more »
Research: Internet Is UK's No. 2 News Source, But Only 3.8 Percent Pay
photo: Flickr / dslrninja
Online may be challenging TV to be UK consumers’ primary news source – but only 3.8 percent pay for it, new research says. Read more »
Looking Back At 2011
photo: Shutterstock / Angela Waye
This past week, the paidContent staff has analyzed the most significant developments throughout the year in the sectors we cover most. We’ve… Read more »
Report: In Europe, Not All Windows Open For Netflix
photo: Netflix
Some more detail appears to be emerging in the lead-up to Netflix (NSDQ: NFLX) launching in the UK next year: in the midst of signing a seri… Read more »
Updated: Facebook Timeline And Ads: Real Estate For The Highest Bidder?
photo: Facebook
A report out today, taking its cue from the new Timeline feature that is now getting rolled out to Facebook’s 800-million-plus users, allege… Read more »
Highlights Of 2011: The Year In Advertising, By The Numbers
photo: Flickr / Uriel 1998
This is the fourth in a series of posts over this week that looks at the most significant developments of this year in the sectors that we c… Read more »
For Users Outside The U.S., Facebook Is Getting A Little More Private
Facebook is no stranger to accusations about how it treats users’ privacy — something that has come under increased public scrutiny in the… Read more »
Distimo: Apple's App Store Still Beats Android On Revenues; Freemium Rules
Android’s Market and the App Store from Apple (NSDQ: AAPL) may be getting ever-closer to being level in the number of apps on offer, but whe… Read more »
New Advertising JV In UK: Hi-Media Partners With Weborama
A bit of consolidation in the online advertising world in the UK, and another step to strengthen the ad-exchange business model: Hi-Media, t… Read more »
AOL Ponies Up For Appssavvy's $7.1 Million Round As Social Ads Make Friends
photo: Corbis / Victor Habbick Visions
One of the consequences of the growth of social media has been the rise of that category of digital, interactive advertising referred to as… Read more »
Millennial Media Says Kindle Fire Impressions Growing 19 Percent Each Day
We still don’t have any exact figures from Amazon (NSDQ: AMZN) for how many Kindle Fire tablets it has sold, but the latest figures out from… Read more »
Cox Media Group Plants $6 Million In Content Farm Skyword
Broadcasting, publishing and marketing group Cox Media Group is putting down some more roots in digital media investments: it has announced… Read more »
How A New Court Ruling Upends Facebook's Sponsored Story Strategy
photo: Corbis
A court decision in October said Facebook users couldn’t sue over being placed in ads because their endorsements had no economic value. Now… Read more »
Can Apple Shake Up TV Like It Has Mobile With Its iPhone?
photo: Falling Pixel
The anticipation and speculation surrounding what could be the next product on the cards for Apple (NSDQ: AAPL) — Apple TV — raises some q… Read more »
Japan Is The World's Mobile Advertising Powerhouse
photo: AP Images
Imagine a land where mobile advertising meets all the lofty forecasts. That land is Japan, which is showing the industry the future of the s… Read more »
Amazon Includes Circular In Weekend Newspapers
Among the Target, Best Buy and Radio Shack ads bundled with my Saturday New York Times this morning is a surprise: an 8-page circular from A… Read more »
Industry Moves: Main Street Connect; NatGeo; Twelvefold; uSamp; Kenshoo
– Main Street Connect Two appointments to the executive team: John Londono as COO/CTO and Karin Annus as chief content officer. A two-time… Read more »
Is Google Really Getting Rich Off Piracy?
photo: Flickr
A prominent Republican this week blamed Google (NSDQ: GOOG) for blocking a new anti-piracy law, saying the company profits from “rogue” webs… Read more »
