When the new issue of Adweek is laid out with the other trade magazines in the reception areas of advertising agencies, TV networks and media companies this week, even the most casual readers will certainly notice a number of differences in the look and feel—starting with the larger size and…

There will always be a place for mass marketing, but in the next three- to five years, a website that isn’t tailored to a specific user’s interest will be an anachronism, Facebook COO Sheryl Sandberg told Arianna Huffington at the latter’s Advertising Week event. “People don’t want something targeted to…

Could the latest chapter of The Hollywood Reporter saga be drawing to a close? A single-sourced report by TheWrap.com has Nielsen finally selling The Hollywood Reporter and trade sibs Billboard, Adweek, Brandweek and Mediaweek being sold to News Communications after more than a year on the block. Run by James…

As we and others had reported before, Nielsen Business Media has announced a reorg of its Adweek Media Group, which consists of their three media-marketing focused books: Adweek, Mediaweek and Brandweek. The three separate editorial teams will now be combined into one, something they should have done a while ago.…

Adweek, which has scaled back to only 36 print issues a year, is revealing some more details about its web relaunch, which kicks off Feb. 4. The revamped site promises better navigation and a stronger connection to data from parent company Nielsen, including use of information from user-gen media measurement…

Update and correction: The company e-mails in and says AdAge story was inaccurate…the schedule is being cut not to a bi-weekly, but 36 issues a year. According to Sabrina Crow, SVP of the Media and Marketing group at Nielsen Business Media, the company is relaunching Adweek.com, with more breaking news,…