Google is making big changes to AdWords which is its main money machine and a major engine of online advertising. The company is framing the changes as a benefit — but they may shortchange advertisers and publishers. Read more »
Included in the changes that Facebook recently announced to its privacy and governance policies was an admission that it aggregates and shares data on user activity with advertisers — and Facebook says it plans do so not just inside the network but on external websites as well. Read more at GigaOM »
Google may be poised to help bridge mobile monetization gap with the biggest integration of its AdMob acquisition to date. AdWords’ more than 1 million advertisers will now be able to extend their campaigns to AdMob’s network of 300,000 mobile apps. Read more at GigaOM »
A federal judge in California turned down a would-be class action lawsuit that sought millions of dollars in refunds for companies whose ads… Read more »
A prominent Republican this week blamed Google (NSDQ: GOOG) for blocking a new anti-piracy law, saying the company profits from “rogue” webs… Read more »
The $500 million fine that Google would be paying to the government was a bit of a mystery when it was first revealed back in May, although… Read more »
