Audience analytics firm comScore (NSDQ: SCOR) is acquiring ad campaign effectiveness firm AdXpose for $22 million in a mostly stock-based tr… Read More »
Mpire Changes Name To AdXpose, Raises $3 Million; Winfield In As CEO
By David Kaplan
Apr. 4, 2011, 7:13pm
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A month after rolling out a beta test for its new metrics and verification product aimed at, in part, improving mobile ad measurement, Mpire… Read More »
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